Questions and Answers

What points should we keep in mind when doing strategic planning?

• Keep it simple - use an uncomplicated process that is results-oriented.
• Don't start planning until you have a solid commitment from the leadership.
• Be sure the CEO and key executives are active participants in the process.
• Expect each team member to look at the interests of the entire company.
• Keep the size of the group small - 6-10 members at most.
• Don't have the CEO or a key manager run the strategy sessions. Instead, choose a "process manager" who will pay attention to agenda, procedures and channeling discussion.
• Don't seek perfection. Write the best plan you can in the time available and don't forget to execute it.
• Break the process up into separate sessions of a few days, over a period of months.
• Pay close attention to assumptions.
• Don't follow the same strategy as your competitors.
• Learn to say "no" to some opportunities.
• Complete the first plan, and then try to improve on it a year later.
• Develop realistic action plans based upon time and money available.
• Establish rigorous procedures for monitoring progress on the plan and for assessing results.

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