Questions and Answers

What is the primary source of Strategic Issues?

Unfortunately there is no primary or single source of Strategic issues. The issues your company faces will be different from other companies and, more importantly, your issues should change from one planning cycle to the next as you move the business forward. You should be alert to identifying Strategic issues throughout the entire Situation Analysis (external and internal). Areas that frequently raise Strategic Issues include Strategic Focus, Market Segment Expansion (how many? / which ones?), Opportunities, Threats and Strategic Competencies. This list, however, is not totally inclusive. Any issue that could have potential impact on your company's future course and direction and has some unresolved aspect could be a candidate.

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