Questions and Answers

We have heard that a company should start the planning process by developing a Mission Statement. Why doesn't the Simplified Strategic Planning process do this?

Definition becomes particularly relevant in any discussion of terms such as mission, goals or objectives. Within the Simplified Strategic Planning process, mission is defined as describing the intended future role of the business. It, along with Goals and Objectives define a commitment to the vision established in the company's Strategies. Defined as such, Strategies must be fully developed and articulated before the mission can be crafted. Our approach most certainly is different from others, but we feel that it is appropriate. To try to identify things such as the company's future commitments, focus, identity and competencies prior to establishing the strategic vision often leads to a very generic mission statement and one that is far less useful in terms of guidance in decision making.

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