Questions and Answers

Can strategic planning help me with urgent problems?

Yes and no. Yes, in that companies who do a good job of strategic planning have far fewer urgent issues to deal with at the top management level. No, because by the time a strategic problem becomes urgent, it's probably too late. All good strategic activity - if it has any value at all - revolves around creating advantages that are difficult to copy. Usually, this difficulty stems from the fact that such advantages take either a lot of time or a lot of money to create. When you face urgent strategic issues, you don't have a lot of time, and this means the only way out is to spend a lot of money. This is why we strongly encourage companies to pay attention to their strategic planning before issues become critical.

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