Strategic Planning Consultants - Robert Bradford

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Robert Bradford

Robert Bradford

Video Clips

Strategic Planning - Setting and Reaching Your Goals Strategic Planning - Setting and Reaching Your Goals Strategic Planning - Setting and Reaching Your Goals

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Contact Information

To arrange a discussion with Robert about how he could help you get superior results through superior strategy, please click here to send him an email.

Robert BradfordStarting as a software consultant in 1981, Robert worked at the forefront of information systems for six years before joining the Center for Simplified Strategic Planning. His past clients include a top supplier of management training services as well as two of the world’s largest banks. One of Robert’s earliest projects was a successful strategic management software product which continues to sell today. Subsequently, he headed up the operations planning department at a giant Japanese bank where he spearheaded the computerization of North American operations. Later, he moved to a major US money center bank where his innovations dramatically improved the bank’s interest rate swap portfolio management techniques.

At the Center for Simplified Strategic Planning , Robert has successfully assisted many clients ranging from insurance companies to auto parts manufacturers and environmental services firms. Robert is the President of the Center for Simplified Strategic Planning and co-author of the Simplified Strategic Planning Manual. Most recently, Robert has co-authored, Simplified Strategic Planning -- A No-Nonsense Guide for Busy People Who Want Results Fast!, in bookstores now. A Graduate of Princeton University, with a A.B in Military History, Robert holds an MBA degree from the Amos Tuck School of Business Administration and has completed Post-graduate work at the London Business School.

Articles

Types of Profitable Differentiation Value
Getting Your Team On Board with Your Strategy
Does Your Market Segmentation Lead to Lower Prices?
Understanding the Competitive Value of Your Brand - Part Four
Getting Everything Done
Understanding the Competitive Value of Your Brand - Part Three
Understanding the Competitive Value of Your Brand - Part Two
Understanding the Competitive Value of your Brand - Part 1
Strategic Evaluation of Acquisition Targets - Part Two
Strategic Evaluation of Acquisition Targets - Part One
You May Have One or More of These Problems with Strategic Opportunities
Chaos and Strategy
What does good differentiation look like?
The Volume Trap
Implementation Advantage - Part 5
Implementation Advantage - Part 4
Implementation Advantage - Part 3
Implementation Advantage - Part 2
Implementation Advantage - Part 1
Five Ways to Think More Strategically Every Day
The 1 Thing Missing From Your Strategic Plan
Is Strategy About Perfection?
Which threats are truly strategic – and which threats contain the best opportunities?
Communicating Your Strategic Plan With Employees - Part Two
Communicating Your Strategic Plan With Employees-Part One
Why People Think Culture is More Important Than Strategy – and Why People Who Believe That Are Doomed To Fail
What are the best strategic opportunities?
The Five Pillars of Strategic Planning
Part Three: Better Strategic Planning in the Smaller Company
Part Two: Better Strategic Planning in the Smaller Company
Part One: Better Strategic Planning in the Smaller Company
3 Cool questions to ask in your strategic planning
Fixing Your Balanced Scorecard – Part 3
Simplifying Your Business
Fixing Your Balanced Scorecard – Part 2
Fixing Your Balanced Scorecard  -  Part 1
Why Most Strategic Plans Don't Work
SWOT Analysis revisited
Does focus on weaknesses help?
How can I use Simplified Strategic Planning at the Corporate Level?
Execution and Executability
Reflect on Success and Failure for Better Strategic Planning
Innovation and Strategy
Time is Money--So get More Money by using Less Time!
Ready, Aim, Fire?
Strategic Planning Lessons from Going Green
Why Stretch Goals Make Bad Strategic Objectives
Is it a good objective, or are you seeking "world peace"?
Are your Objectives Really Worth Pursuing? Or are they just "Lead Bricks?"
Accounting and Strategic Objectives
Are Your Objectives Really Strategic?
Sit still or move forward?
What Level is your Strategic Thinking?
Back to Basics in Strategic Planning
Strategic Thinking - Understanding Limits - Are You Limiting your Company or are They really Constraints?
Systems Thinking in Strategic Planning
What is Strategic Thinking?
Planning with estimates
Building Customer Preference
Can You Turn Your Threats into Opportunities? By Looking at the Glass Half Full You May Find Significant Growth While your Competition Is Spending Time Mitigating the Threat
The “Business Model Canvas” – is the New Approach really Better?
What Makes a Good Action Plan?
Lead your Industry in the BIG Things
Watching Trends: Ebbs and Flows
Be the Threat
Know What is Going to Kill or Transform Your Industry - Part II
Know What is Going to Kill or Transform Your Industry – Part I
Strategic Planning Horizon: How far out should you plan?
The Game Changing Innovation
Integrating Your Big Initiatives With Strategic Planning
Flavors of Profit
What's the Right Number of Market Segments?
Can a Strategic Plan be TOO Simple?
Finding Resistance
We Never Have Time for Strategic Planning!
Why Your Strategy Needs To Change
Drowning in Strategic Initiatives? Here is a powerful tool for screening them out.
Ways to Estimate Value When You Just Don’t Know How to Price
Gaining Strategic Alignment Between Business Units
Evaluating Acquisition Targets - Part 2
Evaluating Acquisition Targets - Part 1
Strategic Planning – Building Better Value Signals
Strategic Planning - Avoid Being Late to the Party
Strategic Planning - Malthusian Catastrophe and Success in a Recession
Strategic Planning - Stealing from Customers, Part 2
Things that worked in the last recession (part one)
Strategic Planning Blunder - Stealing from Customers
Screening Acquisition Targets - Part II
Screening Acquisition Targets
Strategic Evaluation of Acquisition Targets
How can I use Simplified Strategic Planning at the Corporate Level?
Fixing Your Balanced Scorecard
SWOT analysis Revisited
Strategic Planning Lessons from Going Green
Reflect on Success and Failure for Better Strategic Planning
Time is Money--So get More Money by using Less Time!
Disney Mobile - Is This Strategic Focus?
8 Tips for Better Strategic Planning in the Smaller Company
Implementation Advantage
Why US Automaking Is Here To Stay
Understanding the Competitive Value of your Brand
Understanding Your Value-creation Advantage
Outsourcing: Menace or Gold Mine?
Communicating Your Strategic Plan With Employees
Whither the Economy in 2004?
The Economy Starts to Work Harder
Communicating Your Strategic Plan with Employees
The Interrupted Recovery, Redux
The Interrupted Recovery
The Easy way to Innovate is - the Hard way!
Aligning Departments with your Strategy
What Does Your Company Mean?
Building Support for the Strategic Plan: Aligning Employees with Strategy
Attracting and Retaining the Best Employees
Support Strategy with Commitments
Dealing with Powerful Customers
Economic Commentary
Economic Commentary

Robert W. Bradford

To arrange a discussion with Robert about how he could help you get superior results through superior strategy, please click here to send him an email.

PO Box 8272
Ann Arbor, MI 48108
Phone: 734-665-2971
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