Robert Bradford

Robert BradfordRobert actively leads strategic planning worldwide in dozens of companies (of all sizes) in a wide variety of industries with amazing results. Since 2001, Robert’s corporate clients have increased their NET PROFITS by over $50 BILLION. His real-world management experience and ivy-league MBA enable Robert to bring real nuts-and-bolts strategic thinking into everything he does.  A master trainer, Robert has spent the last thirty years converting management theory into real-life applications. Most clients engage Robert Bradford again and again to learn from his ever-growing experience in strategy that works today.

At the Center for Simplified Strategic Planning , Robert has successfully assisted many clients ranging from insurance companies to auto parts manufacturers and environmental services firms. Robert is the President of the Center for Simplified Strategic Planning and co-author of the Simplified Strategic Planning Manual. He also authored the best-selling, Simplified Strategic Planning — A No-Nonsense Guide for Busy People Who Want Results Fast!, and three other books. A Graduate of Princeton University, with a A.B in Military History, Robert holds an MBA degree from the Amos Tuck School of Business Administration and has completed Post-graduate work at the London Business School.

Contact Robert to arrange a discussion about how he could help you get superior results for your company through superior competitive strategy and strategy implementation.

Contact Info

96 Stowe St.
Waterbury, VT
Phone: 734-929-8846

Consulting Testimonials

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Speaking Testimonials

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Articles by Robert

3 Cool questions to ask in your strategic planning
Accounting and Strategic Objectives
Aligning Employees with Strategy: Building Support for the Strategic Plan 
Are Your Objectives Really Strategic?
Are your Objectives Really Worth Pursuing? Or are they just “Lead Bricks?”
Back to Basics in Strategic Planning
Be the Threat
Big Strategy
Building Customer Preference
Can a Strategic Plan be TOO Simple?
Can You Turn Your Threats into Opportunities? By Looking at the Glass Half Full You May Find Significant Growth While your Competition Is Mitigating the Threat
Changing Threats to Opportunities
Chaos and Strategy
Communicating Your Strategic Plan With Employees 
Customers’ Dimensions of Value
Do you think competitive business strategy doesn’t apply to your non-profit? Think again.
Does focus on weaknesses help?
Does Your Market Segmentation Lead to Lower Prices?
Drowning in Strategic Initiatives? Here is a powerful tool for screening them out.
Evaluating Acquisition Targets
Execution and Executability
Finding Resistance
Five Ways to Think More Strategically Every Day
Fixing Your Balanced Scorecard
Flavors of Profit
Gaining Strategic Alignment Between Business Units
Getting Everything Done
Getting Your Team On Board with Your Strategy
How can I use Simplified Strategic Planning at the Corporate Level?
How Generic Strategies Kill Your Profit
Implementation Advantage 
Implementation Pitfalls
Innovation and Strategy
Integrating Your Big Initiatives With Strategic Planning
Is it a good objective, or are you seeking “world peace”?
Is Strategy About Perfection?
Know What is Going to Kill or Transform Your Industry 
Lead your Industry in the BIG Things
Make Strategic Planning Happen
Objectives that get done – how to get better results
Better Strategic Planning in the Smaller Company
Planning with estimates
Rapidly Changing Competition – How To Deal with It
Ready, Aim, Fire?
Reflect on Success and Failure for Better Strategic Planning
Screening Acquisition Targets
Simplifying Your Business
Sit still or move forward?
Strategic Alignment 
Strategic Evaluation of Acquisition Targets
Strategic Planning – Avoid Being Late to the Party
Strategic Planning – Malthusian Catastrophe and Success in a Recession
Strategic Planning – Building Better Value Signals
Strategic Planning Blunder – Stealing from Customers
Strategic Planning Horizon: How far out should you plan?
Strategic Planning Lessons from Going Green
Strategic Thinking – Understanding Limits – Are You Limiting your Company or are They really Constraints?
SWOT Analysis revisited
Systems Thinking in Strategic Planning
Teamwork: Smart People and Buy-in
The “Business Model Canvas” – is the New Approach really Better?
The 1 Thing Missing From Your Strategic Plan
The Easy way to Innovate is — the Hard way!
The Fear of Being Different
The Five Pillars of Strategic Planning
The Game Changing Innovation
The Volume Trap
Time is Money–So get More Money by using Less Time!
Types of Profitable Differentiation Value
Understanding the Competitive Value of Brand 
Watching Trends: Ebbs and Flows
Ways to Estimate Value When You Just Don’t Know How to Price
We Never Have Time for Strategic Planning!
What are the best strategic opportunities?

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