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Simplified Strategic Planning

for Small to Mid-Sized Companies

A proven process to focus resources for superior performance without straining your resources

Let Us Show You How to Achieve Better Results Faster.

A One Day In-House Workshop
to TURBOCHARGE Your Company

(Also available in an abbreviated half-day formats)

Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Or even worse, it can lead to a strategic disaster. Avoid all of this with Simplified Strategic PlanningTM.


  1. You will sharply focus your efforts on what is most important to your future success.
  2. You will improve tomorrow's results through efficient and effective strategic management.
  3. You will achieve your highest potential.
  4. You will take control of your destiny by establishing a lean, effective strategy process that fits your business.
  5. You will reach and stretch for higher levels of attainment.
  6. You will deal with rapidly changing developments that will confront your business in the coming years.
  7. You will translate the company vision into personal involvement and alignment for your employees.
  8. You will generate motivation enthusiasm and commitment.
  9. You will accomplish all of this without interfering with the conduct of your business.

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  1. Why Most Companies Fail at Strategic Planning! - and Why You Won't!
  2. How to Create a Great Strategic Team.
  3. How to Dominate Your Market.
  4. How to Get the Information You Need.
  5. How to Measure Key Success Factors.
  6. How to Find Your Unique Strategic Competencies.
  7. How to Make Good Assumptions.
  8. How to Select and Exploit Your Best Opportunities.
  9. How to Protect Your Company from Potential Threats.
  10. How to Select an Appropriate Strategic Focus.
  11. How to Get from Where You Are to Where You Want to Be.
  12. How to Best Allocate Your Resources to Meet Your Objectives.
  13. How to Most Effectively Make It All Happen.

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"Strategy" is the leadership's sense of vision as to the overall course and direction of any endeavor or enterprise, be it war, government, a profit-seeking business, a non-profit organization, sports, one's personal or one's family life.

The term "strategic planning" refers to a coordinated and systematic process for developing a plan for the overall course and direction of the endeavor or enterprise for the purpose of optimizing future potential. For a profit-making business this will involve questions as to "what shall we sell", "to whom shall we sell it" and "how shall we beat or avoid competition?" It may well involve other questions, such as; ownership and capital structure. The central purpose of this process is to assure that the course and direction is well-thought-out, sound and appropriate and to assure that the limited resources of the enterprise (time and capital) are sharply focused in support of that course and direction. The process encompasses both strategy formulation and implementation.


Every endeavor or enterprise already has a strategy. These range from some vague sense of the desires of the owner to massive, overly sophisticated master plans. So the question is not whether every company needs a strategy, but rather whether the company's strategy needs to be well-thought-out, sound, appropriate and do-able. The answer is self-evident.


Success is strong evidence that a company has had a sound and appropriate strategy. Note the past tense. There is absolutely no guarantee that yesterday's sound and appropriate strategy will continue to be successful in the future. Indeed, there is great danger in assuming so without adequate study


Experience shows that the top management team will devote approximately 2-4% of its time to SIMPLIFIED STRATEGIC PLANNING. In reality, structured strategic planning is not something more to do, but rather a better way of doing something already being done. Indeed, in the long run it is a net time saver. It should be acknowledged that there is a danger of strategic planning becoming a time trap. Avoiding that trap is one of the fundamental purposes of SIMPLIFIED STRATEGIC PLANNING.


There is sometimes the feeling that forward planning is futile because it will be overwhelmed by unanticipated events and developments. Uncertainty is, indeed, a major problem in forward planning. However, to conclude that the best way to deal with the problem is to not plan is an ostrich-like response. To the contrary, the greater the uncertainty, the greater the need for good strategic planning.


Even in the presence of a structured strategic planning process, it is quite possible to formulate unsound, inappropriate strategy and/or to fail at implementation. There are many pitfalls.

What is required is a sound approach, management commitment and good planning leadership. One of the best first steps toward acquiring these prerequisites is to an in-house workshop on Simplified Strategic Planning for SMALL TO MID-SIZED COMPANIES. This workshop lays out a streamlined, yet thorough, approach to strategic planning. It demonstrates a variety of techniques for obtaining management commitment and organizational alignment. It also details the necessary attributes of good planning leadership. Following the methodology presented in this seminar will save both time and money. And it will help you avoid the pitfalls.

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5001 West St. Joseph Hwy.
P.O. Box 40707
Lansing, Michigan 48917
Phone: 1-800-248-2746
In Michigan: 1-517-351-0911

Charles L. Bradford
Center for Simplified Strategic Planning
PO. Box 3324
Vero Beach, FL 32964

Dear Mr. Bradford:

Thank you for providing me with what I firmly believe to be the most productive day of my business career.

You made the comment that strategic planning is the ultimate time management tool. I have found this to be true. Before attending your seminar our organization was troubled by a sense of uncertainty and confusion.

Needless to say, enormous amounts of time and money were wasted.

We followed your recommendations to the letter and the result was a totally penetrating self-appraisal of our company's strengths and weaknesses. We evaluated our industry and our competition and we were able to clearly see where our opportunities existed.

What you provided us was a clearly developed step by step process for developing a strategy. We now have focus, commitment and high employee morale. In short, we now know where we want to go and how we are going to get there. This focus, commitment and morale has resulted in our company achieving the INC. Magazine list of the 500 fastest growing companies.

Thanks for providing us with the "intellectual software" that allows us to this very significant achievement.


William J. Costello - Signature

William J. Costello

Here's what some workshop attendees have said about the workshop:

"This is one of the most useful professional development programs I've ever attended. It stimulated thinking and presented new concepts that are directly relevant to my company."

Mike Speight, COO, Kansas Foundation for Medical Care, Inc., Topeka, Kansas

"Simplified Strategic Planning provided us a straightforward process that helped our already successful organization set a much clearer direction for the future."

Ed Engle, Jr., President, Rima Manufacturing Company

"...this program will revise our current floundering SP process."

Program Attendee, Chicago, Illinois

"Good information. I believe that any company that realistically follows the material will be successful."

Robert Taylor, General Manager, Allcable, Oxnard, California

"The information was very focused, tangible and practical...which allows you to go off and apply it immediately. Very well done. I learned a lot and am anxious to get started!"

Connie Leachman, VP Customer Relations, Topflight Corp., York, Pennsylvania

"As the chairman of [the strategic planning] effort your program has given me the tools I will need to clearly move our organization through the development and ultimate implementation of our strategic plan. I'm confident that I am now ready to lead this effort for our company."

Kevin Lapanne, Executive Vice President, Dooley & Mack Constructors Incorporated, Sarasota, Florida

"Simplified Strategic Planning provides a logical and timeless framework for analyzing our industry, our company's place in it, and the goals we need to meet in order to achieve our strategic objectives. Using this process for three years, we have doubled our sales volume and have also doubled our operating profit percentages."

G. Alex Bernhardt, Sr., Chairman and CEO, Bernhardt Furniture Company

"Gave me a very specific, step by step process to accomplish something which I could never even conceptualize before the program!"

Paul Clark, Jr., Sr. VP, Sturgis Molded Products Company, Sturgis, Michigan

"Excellent presentation. Well presented. Well organized. One of the very best programs I have attended. I can put this to work immediately to benefit my company."

Program Attendee, San Antonio, Texas

"What we accomplished...was unprecedented in our company's history...we have defined a consensus among the top management as to what kind of a company we will be for the next five years. Establishing this shared vision and the means to achieve it would not have been possible without strategic planning. This process is extremely well organized and compelling while allowing the special human attributes of our organization to flourish."

Harris C. Footer, President and CEO, Easy Day Manufacturing Company

"...this will be an invaluable tool as I move forward."

Terrence Corgan, Regional Sales Manager, Medfax Corporation, Fort Mill, South Carolina

"We have used planning methods for the past three years with moderate success. The step by step logical process presented in this program will help us take our company to the next level in terms of profit and growth."

Scott Zimmer, Vice President of Accounting/Finance, F.P. Horak Company, Bay City, Michigan

"A straightforward approach to strategic planning which will work -- not an overwhelming process. Will help us create realistic plans."

Rick Lockwood, Certified Grocers of California Ltd., Commerce, California

"Using Simplified Strategic Planning, VPI tripled sales over 5 years. It has helped us identify opportunities, better understand our markets, and focus our resources to attain the business results we has contributed in a significant way to VPI achieving our growth and profit objectives."

T. Godfrey Mackenzie, Vice President, Vinyl Plastics, Inc.

"Excellent! Excellent! Excellent! Your program 'hits a homerun' if you're interested in learning new methods for building a stronger competitive position for your company."

Timothy Dust, COO/President, F.P. Horak Company, Bay City, Michigan

"I have been to numerous programs, but this has by far been the best. You have a powerful message..."

Mark Miskie, Director of Landscape Products, John Deere Company, Clover, South Carolina

"The Simplified Strategic Planning process...provides a solid theoretical approach that is applied in a very 'real world' down-to-earth manner. The program does an excellent job of providing a defined framework for the planning process without turning it into a mechanistic 'fill out the form' exercise. The framework helped us make sure that we were identifying and analyzing the key issues; it did not do our thinking for us. Finally, I felt the emphasis on the development of specific objectives and action plans are the keys to ensuring that strategic planning isn't just an interesting annual exercise that subsequently collects dust on a bookshelf. I know the strategic plan we produced will make a major difference in the performance of our business."

Roger A Carolin, President and CEO, CFM Technologies, Inc.

"Extremely well organized program. Very informative and practical. The materials are the best I've seen!"

Lynne Trent, President/COO, Alliance Care of Texas, San Antonio, Texas

"This program was did give me many ideas on thought and action structure to help us stay on track."

Bret Waldman, Co-Owner, The Bookmen Inc., Minneapolis, Minnesota

"Simplified Strategic Planning provides a framework for creating direction in a manner that moves away from guesswork and toward intelligent selection. The end result: a destination of choice, not chance."

Jack Lowe, Jr., Chief Executive Officer, TD Industries
#2 of Fortune 100 Best Companies to Work for in America

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All workshop leaders have extensive executive level hands-on experience in leadership and strategic planning in small to mid-sized companies. All have strong academic degrees and are highly acclaimed presenters. They have been carefully chosen for their ability to translate critical processes into easily grasped concepts with step-by-step implementation procedures. They have used their expertise to manage change and growth in hundreds of companies nationwide through successful strategy development and implementation. They will acquaint you with leading edge strategic planning and give you the insight to achieve superior results. You will also receive proven methodology to assure success.

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"This program was enjoyable--it did give me many ideas on thought and action structure to help us stay on the tracks."

Bret Waldman, The Bookmen, Minneapolis, MN

100% No Questions Asked, Money-back Guarantee

Whether you've been using strategic planning for years or you're starting from scratch, we guarantee that this program will contain the most valuable information you will ever see on strategic planning. If you don't feel that this is, hands-down, the absolute best system for strategic planning, you will receive a prompt and courteous refund.

Put this unique, practical, no-nonsense approach to strategic planning to work and achieve a winning strategy for your company. You will also achieve peace of mind - knowing that the future of your company is strong - with each passing day getting closer and closer to your ultimate picture of success.

There is no better time to do it than now.

Included at no extra cost...

  • FREE 2 year Newsletter.
  • FREE 2 year "hot-line" to your instructor


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