strategy speaker Robert Bradford

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CURRENT BLOG POST:
Does Your Market Segmentation Lead to Lower Prices?
By Robert Bradford - Market segmentation is a powerful tool. This isn't just true for the marketing department, though segmentation can enable super efficient, targeted advertising and product placements... read more.

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  • “AMT has once again partnered with Robert Bradford to bring the Simplified Strategic Planning process to life in an interactive, hands-on learning workshop tailored to the specific needs of our industry.”
    Tracy Hirsch, Association for Manufacturing Technology
  • “Your speech was full of great, useful stuff!”
    John Seeger, Precision Metalforming Association
  • “Robert helped us to raise the management confidence level, achieve better focus, and got the ‘mavericks’ on the same wave length.”
    Ed Reuschling, Pangborn Corporation
Robert Bradford

Robert Bradford
Professional Speaker

Presentation Videos
Video Testimonials
Articles

Presentation Videos

Strategic Planning - Setting and Reaching Your Goals
Strategic Planning - Setting and Reaching Your Goals
Strategic Planning - Setting and Reaching Your Goals

Video Testimonials

Strategic Planning - Robert Bradford
Strategic Planning - Robert Bradford
Strategic Planning - Robert Bradford

To arrange a discussion with Robert about a possible speaking engagement, please click here to send him an email.

Robert W. Bradford
Center for Simplified Strategic Planning, Inc.
PO Box 8272
Ann Arbor, MI 48108
Phone: 734-665-2971
Fax: 734-995-0751

“Robert Bradford quickly grasped the nuances of our industry and brought a fresh perspective to a wide variety of issues” says a board member of the Association for Manufacturing Technology. People who have heard him speak overwhelmingly agree.

Robert Bradford was a whiz-kid manager and consultant in information technology and banking for eight years when he left wall street to build a one-person training business into a multimillion-dollar nationwide organization. Robert has more than 20 years of experience in professional speaking and training for audiences of all sizes. Bradford is CEO of the Center for Simplified Strategic Planning, a firm specializing in strategic management training and consulting since 1981. Simplified Strategic Planning for Busy People Who Want Results FastRobert is also the coauthor of the Simplified Strategic Planning Manual, and the best-selling Simplified Strategic Planning: a No-Nonsense Guide for Busy People Who Want Results Fast!, from Chandler House Press. Sternís Management review says Simplified Strategic Planning is “...a true how-to book that provides exceptional value for those who have to create and implement a strategic plan. Highly recommended”. Robert actively leads strategic planning in dozens of companies in a wide variety of industries with amazing results. His real-world management experience and ivy-league MBA enable Robert to bring real nuts-and-bolts strategic thinking into every speech he makes.

As a nationally acclaimed speaker, Robert blends a unique combination of broad knowledge and humorous insight to produce programs that are lively and practical at the same time. A master trainer, he has spent the last fourteen years converting management theory into real-life application. Most clients engage Robert Bradford again and again to learn from his ever-growing experience in strategy that works today. Robert always stimulates great strategic thinking and leaves the audience with practical, “how-to” steps they can take home to apply their learning. Robert’s programs resonate with business audiences because they are built upon years of real-world strategic decisions.

Robert is a member of the National Speakers Association.

“Your seminar...far exceeded the expectations we had when we first decided to participate.”
Mario Apruzzese, Cabana Foods, Inc.

“Robert Bradford quickly grasped the nuances of our industry and brought a fresh perspective to a wide variety of issues.”
Richard Gilchrist, Wes-Tech

Center for Simplified Strategic Planning Programs Include:

  • Dealing with Powerful Customers
  • Attracting and Retaining the Best Employees
  • Getting Ahead When Your Industry is Down
  • Aligning Your Department with the Corporate Strategy
  • Aligning Suppliers with Your Strategy
  • Strategic Planning
  • Losing Customers and Other Wierd Ways to Make More Money
  • Three Ways to Improve Your Profit Next Week - And Why You Shouldn’t Do Them

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Articles

Does Your Market Segmentation Lead to Lower Prices?
Understanding the Competitive Value of Your Brand - Part Four
Getting Everything Done
Understanding the Competitive Value of Your Brand - Part Three
Understanding the Competitive Value of Your Brand - Part Two
Understanding the Competitive Value of your Brand - Part 1
Strategic Evaluation of Acquisition Targets - Part Two
Strategic Evaluation of Acquisition Targets - Part One
You May Have One or More of These Problems with Strategic Opportunities
Chaos and Strategy
What does good differentiation look like?
The Volume Trap
Implementation Advantage - Part 5
Implementation Advantage - Part 4
Implementation Advantage - Part 3
Implementation Advantage - Part 2
Implementation Advantage - Part 1
Five Ways to Think More Strategically Every Day
The 1 Thing Missing From Your Strategic Plan
Is Strategy About Perfection?
Which threats are truly strategic � and which threats contain the best opportunities?
Communicating Your Strategic Plan With Employees - Part Two
Communicating Your Strategic Plan With Employees-Part One
Why People Think Culture is More Important Than Strategy � and Why People Who Believe That Are Doomed To Fail
What are the best strategic opportunities?
The Five Pillars of Strategic Planning
Part Three: Better Strategic Planning in the Smaller Company
Part Two: Better Strategic Planning in the Smaller Company
Part One: Better Strategic Planning in the Smaller Company
3 Cool questions to ask in your strategic planning
Fixing Your Balanced Scorecard � Part 3
Simplifying Your Business
Fixing Your Balanced Scorecard � Part 2
Fixing Your Balanced Scorecard� -� Part 1
Why Most Strategic Plans Don't Work
SWOT Analysis revisited
Does focus on weaknesses help?
How can I use Simplified Strategic Planning at the Corporate Level?
Execution and Executability
Reflect on Success and Failure for Better Strategic Planning
Innovation and Strategy
Time is Money--So get More Money by using Less Time!
Ready, Aim, Fire?
Strategic Planning Lessons from Going Green
Why Stretch Goals Make Bad Strategic Objectives
Is it a good objective, or are you seeking "world peace"?
Are your Objectives Really Worth Pursuing? Or are they just "Lead Bricks?"
Accounting and Strategic Objectives
Are Your Objectives Really Strategic?
Sit still or move forward?
What Level is your Strategic Thinking?
Back to Basics in Strategic Planning
Strategic Thinking - Understanding Limits - Are You Limiting your Company or are They really Constraints?
Systems Thinking in Strategic Planning
What is Strategic Thinking?
Planning with estimates
Building Customer Preference
Can You Turn Your Threats into Opportunities? By Looking at the Glass Half Full You May Find Significant Growth While your Competition Is Spending Time Mitigating the Threat
The �Business Model Canvas� � is the New Approach really Better?
What Makes a Good Action Plan?
Lead your Industry in the BIG Things
Watching Trends: Ebbs and Flows
Be the Threat
Know What is Going to Kill or Transform Your Industry - Part II
Know What is Going to Kill or Transform Your Industry � Part I
Strategic Planning Horizon: How far out should you plan?
The Game Changing Innovation
Integrating Your Big Initiatives With Strategic Planning
Flavors of Profit
What's the Right Number of Market Segments?
Can a Strategic Plan be TOO Simple?
Finding Resistance
We Never Have Time for Strategic Planning!
Why Your Strategy Needs To Change
Drowning in Strategic Initiatives? Here is a powerful tool for screening them out.
Ways to Estimate Value When You Just Don�t Know How to Price
Gaining Strategic Alignment Between Business Units
Evaluating Acquisition Targets - Part 2
Evaluating Acquisition Targets - Part 1
Strategic Planning � Building Better Value Signals
Strategic Planning - Avoid Being Late to the Party
Strategic Planning - Malthusian Catastrophe and Success in a Recession
Strategic Planning - Stealing from Customers, Part 2
Things that worked in the last recession (part one)
Strategic Planning Blunder - Stealing from Customers
Screening Acquisition Targets - Part II
Screening Acquisition Targets
Strategic Evaluation of Acquisition Targets
How can I use Simplified Strategic Planning at the Corporate Level?
Fixing Your Balanced Scorecard
SWOT analysis Revisited
Strategic Planning Lessons from Going Green
Reflect on Success and Failure for Better Strategic Planning
Time is Money--So get More Money by using Less Time!
Disney Mobile - Is This Strategic Focus?
8 Tips for Better Strategic Planning in the Smaller Company
Implementation Advantage
Why US Automaking Is Here To Stay
Understanding the Competitive Value of your Brand
Understanding Your Value-creation Advantage
Outsourcing: Menace or Gold Mine?
Communicating Your Strategic Plan With Employees
Whither the Economy in 2004?
The Economy Starts to Work Harder
Communicating Your Strategic Plan with Employees
The Interrupted Recovery, Redux
The Interrupted Recovery
The Easy way to Innovate is - the Hard way!
Aligning Departments with your Strategy
What Does Your Company Mean?
Building Support for the Strategic Plan: Aligning Employees with Strategy
Attracting and Retaining the Best Employees
Support Strategy with Commitments
Dealing with Powerful Customers
Economic Commentary
Economic Commentary

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Robert’s Contact Information:

To arrange a discussion with Robert about a possible speaking engagement, please click here to send him an email.

Robert W. Bradford
Center for Simplified Strategic Planning, Inc.
PO Box 8272
Ann Arbor, MI 48108
Phone: 734-665-2971
Fax: 734-995-0751

CSP

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Some Clients

Northwest Airlines

Michigan State University

Association for Manufacturing Technology

Precision Metalforming Association

Institute of Management Accountants

National Center for Manufacturing Sciences

13i Capital

Strategic Technologies

Dekko Group


“You provided exactly what we were looking for...”
John Waller, Toefco Engineering Inc.


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