June 20, 2017
Robert Bradford Is it difficult to get your team on board with the planning process and the strategies developed? Do you find yourself frustrated at how long it takes your team to struggle through assessing your capabilities in your strategic planning? Are you covering the most critical strategic strengths and weaknesses? Do you waste time discussing less-critical capabilities and capabilities where there is little disagreement among team members? Please comment on our blog.

Sincerely,

Robert W. Bradford

Getting Your Team On Board with Your Strategy

By Robert Bradford

Robert Bradford In 2014, Kazuo Hirai, Sony CEO, sought to rekindle the firm's creativity. In the 20th century Sony had a market leadership position in several segments of the consumer electronics industry. For example, its Sony Walkman® exemplified Sony's ability to harness its technical expertise, providing consumers with easy-to-use electronic devices. But by 2014, Sony was struggling. As time had marched on, Sony's core businesses went from profitable to commoditized products. Sony had not kept up and, instead of focusing on innovation, it focused on low cost product.

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Questions & Answers

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This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to - simplifiedstrategicplanning@cssp.com Mail: CSSP, Inc. PO Box 8272, Ann Arbor, MI 48108

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