Course and Direction

The Path to Strategic Success

Center for Simplified Strategic Planning

February 12, 2019

Do you dread the prospect of strategic planning because of the uncertain future? Would you like to know how to successfully deal with uncertainty? Please continue reading our blog.

Robert W. Bradford

How to Successfully Deal with Uncertainty

Robert W. Bradford

Many executives face the prospect of strategic planning with a certain amount of dread. Some of this may be the result of poorly designed processes that make strategy meetings dull and useless, but some comes from the anxiety we feel when we consider an uncertain future.

Click to read more…

Questions & Answers

We have a number of major initiatives in addition to our Strategic Objectives. How do we integrate all of these?
Click here for answers…

The Simplified Strategic Planning manual is very useful in organizing plan documents. Is there some other format we can use to show the linkage between our Strategies, Goals and Objectives?
Click here for answers…

This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to –
Mail: CSSP, Inc. PO Box 8272, Ann Arbor, MI 48108

Article Archives

Did you miss these recent articles?

Do You Have Strategic Planning Problems?

By Denise Harrison
What are your strategic planning problems? Many executives know they need a strategic plan but are left unsatisfied with their planning efforts. Therefore, we would like to know what you find most frustrating/disappointing about your strategic planning process.

Strategic Planning Process Steps

By M. Dana Baldwin
Proper strategic planning process steps are necessary for the long-term success of an organization. The results should guide the future course and direction of the company, and attain success as defined by the management.What are the important steps in good strategic planning?

Beating Competitors with the Winner’s Profile

By Robert W. Bradford
The Winner’s Profile is one of my favorite exercises in the Simplified Strategic Planning process. In it, you identify the key attributes that will make your company a clear winner in the long term. The Winner’s Profile is a visionary conclusion to the assumptions portion of the planning process and a beginning of strategy formulation.

Finding Strategic Issues that Lead to an Actionable Strategy

By M. Dana Baldwin
Finding Strategic Issues that the team must resolve to produce an actionable Strategy is key in Simplified Strategic Planning. We find Strategic Issues with multiple diagnostic exercises. One is an exercise we call “Winner’s Profile”. We do it for a couple of reasons.

How Generic Strategies Kill Your Profit

By Robert W. Bradford
One of the ways of thinking I’ve encountered in strategic planning is based upon the desire to make things easier. For example, companies automate processes to make things easier. Furthermore, since automation tends to simplify operations, more reliable equipment can replace highly variable workers – at least in theory. Consequently, this can “make things easier”. Likewise, we make our product design and marketing efforts easier by making product and service offerings “one size fits all”.

Differentiating a Price Sensitive Product to a Value-Added Product

By Denise Harrison
When you’re selling price sensitive products, find a way to add value, so your customers will pay a premium. Understand your customers’ needs and preferences, however, and understand what you can do to improve your products and services.

Standard Textile was faced with this dilemma – in particular, hotels and hospitals kept going with the vendor with the lowest price. How could they break the cycle?

Why is Commitment Crucial to Strategy?

By M. Dana Baldwin
Why is commitment crucial and how does an organization get and keep it?

Commitment means that senior management and key personnel throughout the company buy-in to driving the company forward to reach its objectives. Therefore, they have committed to the success of the company. Furthermore, they execute the strategies of the organization as effectively as possible. Finally, their actions reflect the level of commitment they have and inspire those around them to excel.

The Fear of Being Different

By Robert W. Bradford
Being different is one of the keys to profitability, however, it is also one of the most feared strategies. Clearly, there are very few success stories about companies that behaved just like their competitors. This may be because managers feel unusually vulnerable when considering a strategy that builds true distinction for their brand. In so many cases we’ve seen, the courage to build true distinction comes when it seems like the only option.

More strategy articles…

A One-Day Interactive Seminar Specifically for Executives of Independent Companies and Subsidiaries of Larger Companies Who Want to Achieve Better Results Faster

April 25-26, 2019

Company Presidents or CEOs attend free of charge when accompanied by one or more additional paid attendees.

Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning – a proven process to focus for superior performance without straining your resources.

Whether you’ve been doing strategic planning for years or starting from scratch, you can acquire a streamlined process for developing and implementing your strategy. In just two days, you will have learned this time-tested methodology, which has produced outstanding results for thousands of companies from a wide variety of business types.

Click here for more information