October 11, 2016
Denise HarrisonHas your organization selected a few strategic initiatives (projects) that you need to accomplish? Have you developed action plans for each project, with clear action steps, who is responsible and how much time and money each step will take? Have you assessed the resources required for each action plan? Please comment on our blog.


Denise Harrison

What Went Wrong With Apple Maps? What Can We Learn From These Mistakes?

By Denise Harrison

Denise Harrison Apple is world renowned for its innovative product introductions - but as you look back over history, there have been plenty of flops to go along with the successes. Think about Ping and Rokr - oops, you missed these? Most people did. And, the introduction of the Apple Map application was another clunker. Using Maps, you were driven into dead ends; airport runways were specified as roads, and general requests often put you in a wrong location (yes, you ask for a hospital and get a restaurant.)

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Questions & Answers

We have a number of major initiatives in addition to our Strategic Objectives. How do we integrate all of these?

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The Simplified Strategic Planning manual is very useful in organizing plan documents. Is there some other format we can use to show the linkage between our Strategies, Goals and Objectives?

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This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to - simplifiedstrategicplanning@cssp.com Mail: CSSP, Inc. PO Box 8272, Ann Arbor, MI 48108

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Over the years CVS has transitioned its business from a traditional drug store format to become more of a health care company. Why? Some trends indicated that more profitability came from its sale of prescription drugs, so a focus on health care rather than consumer products made sense. To further its movement into being a healthcare provider, it purchased MinuteClinic and opened MinuteClinics providing routine diagnosis, screening and vaccinations in many of its stores.

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How often have you gone into a store or a restaurant, called a service department on the phone, emailed a customer service unit of a company, and had anything but outstanding customer service results? All too often, customer service contacts don't address your problem directly, or don't serve you well, or worse, serve you indifferently. You can go through layers upon layers of automated phone attendants, only to have to start over when one of the buttons you pushed ends up putting you on a wrong track.

Five Ways to Think More Strategically Every Day

By Robert W. Bradford

One of my favorite parts of my work is speaking at conventions. Interestingly, I've noticed far more interest in hearing about strategic thinking than strategic planning in the past few years. While this trend is likely because most people are doing strategic planning the wrong way, it's still interesting to ponder why people have difficulty thinking strategically.

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