May 22, 2018
Robert Bradford Does your organization dominate your market? Do any of the players in your market have a clear advantage? Please continue reading our blog.


Robert W. Bradford

Why You Need to be Different

Robert W. Bradford

Robert Bradford Differentiation builds dominance in your market. One of the fun things about working with so many different companies is the perspective you gain on different industries. Often times, however, an industry is highly fragmented with no clear dominant player or no clear dominant specialty player. This is worth closer examination, since a strategic framework for building dominance is useful for many businesses.

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Questions & Answers

Is there ever a case where you should have multiple Industry Scenarios?

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When should we change an opportunity to a market segment?

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This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to - Mail: CSSP, Inc. PO Box 8272, Ann Arbor, MI 48108

Article Archives

Did you miss these recent articles?

Silo Mentality Causes Conflict in an Organization - Can Strategic Planning Help?

By Denise Harrison

Silo mentality causes conflict in an organization. Recently, a CEO approached me to discuss strategic planning. He knew, that to be a success, he was going to have to get rid of the silo mentality and get the team moving in the same direction.

Succession planning - an important part of strategic planning

By M. Dana Baldwin

Succession planning for key personnel is an important part of good strategy. Succession planning becomes even more important when the person involved is an owner. Previously we have written about succession planning and the things an organization should do to assure continuity.

Why is Strategic Competency so Scary?

By Robert W. Bradford

Focusing on a single strategic competency can be scary. There are two big reasons for this. The first is the basic struggle with focus - we often feel unsafe putting all of our eggs in one basket. The idea that two competencies will double your chances of success is a false one, though. Two competencies usually means you'll have half the chance of success as someone who is just learning to be the best at one of those competencies.

Re-invigorating Strategic Initiatives - How to Keep Moving Forward

By Denise Harrison

What do you do when progress is slowing on your key strategic initiatives? Leaving your strategic planning session, your team was motivated to get the key strategic initiatives completed. Action plans complete, resources allocated, and everything was moving forward. But now, after several months, forward progress has slowed. Team members have gotten bogged down by the day-to-day requirements of their job. What can you do?

Execution makes all the difference in strategic planning

By M. Dana Baldwin

Execution failure is the most frequent cause of strategy failure. Good execution makes all the difference in the strategic planning process. This article will show you the key to good execution.

Do you think competitive business strategy doesn't apply to your non-profit?

By Robert W. Bradford

Many - MANY times, when teaching Simplified Strategic Planning seminar, there will be attendees from non-profits. Many of them enjoy the seminar, take the tools from the workbook, and use them productively. Often they don't think competitve business strategy applies to their non-profit and will comment that "this material is more suited to a business".

Technology and Labor Trends

By Denise Harrison

Is your company seeing these trends?

  • Many experienced workers are retiring from the workforce, often taking critical knowledge with them.
  • Hiring difficulty: especially among the skilled trades.

Well, your customers also face these trends - how can you help? Can you design products/services that will help alleviate these issues for your customers? Technology can be key to providing the solution.

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About Center for Simplified Strategic Planning, Inc.

Strategic Thinking

Success in today's business environment requires that a company's leaders have the ability to create a vision of the organization's future direction as well as the course it needs to get there.

While various business improvement techniques such as Total Quality Management and Re-engineering are often extremely beneficial to the ongoing progress of a business, correct Strategic Focus remains the single most important element in a company's success.

Since 1981, Center for Simplified Strategic Planning has provided client companies with the strategic planning tools and leadership required to obtain superior strategy results.

We understand the challenges typically faced by our clients in installing systems and practices necessary to support growth, while maintaining day to day operations.

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Robert Bradford, CEO
Center for Simplified Strategic Planning, Inc.
PO Box 8272
Ann Arbor, MI 48108

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