Course and Direction

The Path to Strategic Success

Center for Simplified Strategic Planning

March 12, 2019

How is your market share? Have you looked at the implications of your strategy on your profitability? Please continue reading our blog.

Denise Harrison

When is Gaining Market Share a Bad Idea?

Denise Harrison

Jack Welch transformed GE’s portfolio of businesses by concentrating on businesses that were number one or two in their markets. Businesses that were positioned to get to number one or two also qualified. He did this because statistics show that those with significant market share are usually more profitable. But is this always the case?

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Questions & Answers

Should you have an executive summary format as part of the Simplified Strategic Planning process?
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What is the difference between a Market Segment Designation and a Market Segment Definition?
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This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to –
Mail: CSSP, Inc. PO Box 8272, Ann Arbor, MI 48108

Article Archives

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One of the ways of thinking I’ve encountered in strategic planning is based upon the desire to make things easier. For example, companies automate processes to make things easier. Furthermore, since automation tends to simplify operations, more reliable equipment can replace highly variable workers – at least in theory. Consequently, this can “make things easier”. Likewise, we make our product design and marketing efforts easier by making product and service offerings “one size fits all”.

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April 25-26, 2019

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