An expand strategy is a strong bet on your company's ability to grab market share at a rate higher than the market is expanding, with the goal of increasing your return on investment over time. This means you will aim to increase your top line sales and bottom line profits at a rate higher than the additional costs you will be incurring in your expansion efforts. I look forward to your comments on our blog.Sincerely,
M. Dana Baldwin
Senior Consultant, Center for Simplified Strategic Planning
Strategy Analysis: Expand
In strategic planning, there are five basic strategies one may pursue: Expand, Maintain, Contract, Milk or Withdraw. The most aggressive strategy is Expand. What does an Expand strategy encompass?
Questions & Answers
Our review of the outside assignments takes a long time and seems to offer marginal benefit versus having team members review documents offline. Do you have any suggestions on how to improve this activity?
As CEO I would like to utilize the Strategic Planning process as part of the performance evaluation of my senior managers. How should I go about this?
This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to - simplifiedstrategicplanning@cssp.com Mail: CSSP, Inc. 2219 Packard Road, Suite 13, Ann Arbor, MI 48104
Article Archives
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In strategy, you will inevitably find resistance to your plans. This resistance is sometimes forceful, and other times something you can overcome with resources and effort. An interesting question is how to deal with resistance.
Everyone Knows Execution is Important
Execution of strategy: we know it is important, but why doesn't it happen? Based on my experience working with over 100 companies on strategy development there are four key areas that lead to execution success.
Now that it appears that the recession is ebbing, and growth is returning to the economy, what steps should our company be taking to establish strategies that will lead to improving our sales and our profits?
We Never Have Time for Strategic Planning
Strategic Planning is about doing the right thing in the right place at the right time.
Time to Start Planning For Growth
You would do well to plan for the economic recovery.
Three Keys to Recovery Success
Many companies got off track during the recession by adopting the approach that "any business is good business".
Why Your Strategy Needs to Change
Three key reasons successful strategy will break in the future: technology, imitation and replacement.
Success Sows the Seeds of Failure: Toyota's Complacency Causes Reputation to Crash
World class companies continue to fall into the trap of success.
Drowning in Strategic Initiatives? Here is a Powerful Tool for Screening Them Out
When assessing strategic opportunities, in addition to the four variables - value, probability, management effort and financial risk, we now include a secondary analysis of opportunities.
Help! My Market Doesn't Need My Product Any More!
How to Strategically Position Your Company for Success in the Face of Changing Market Preferences
Is Your Pricing Strategy Right?
Pricing can be very tricky in times like the ones we are going through currently. The key is to strategically determine the pricing band, which is best for your product/service in light of current conditions.
Ways to Estimate the Value When You Just Don't Know How to Price
One of the hardest things to get right, strategically, is the true value of your product or service. This is understandable, since the only true measure of value is what an individual customer will pay at a specific point in time.
Three Secrets of Companies That Are Making Money NOW
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About Center for Simplified Strategic Planning, Inc.
Strategic Thinking
Success in today's business environment requires that a company's leaders have the ability to create a vision of the organization's future direction as well as the course it needs to get there.
While various business improvement techniques such as Total Quality Management and Re-engineering are often extremely beneficial to the ongoing progress of a business, correct Strategic Focus remains the single most important element in a company's success.
Since 1981, Center for Simplified Strategic Planning has provided client companies with the strategic planning tools and leadership required to obtain superior strategy results.
We understand the challenges typically faced by our clients in installing systems and practices necessary to support growth, while maintaining day to day operations.
Call today for more information! 1-734-995-3465
Robert Bradford, CEO
Center for Simplified Strategic Planning, Inc.
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Ann Arbor, MI 48104
734-665-2971
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