April 25, 2017
Robert BradfordDoes your organization use the same market segmentation as your competitor? Is there someway that you could use your market segmentation strategically, so it would be different than your competitor and would result in greater profitability? Please comment on our blog.

Sincerely,

Denise Harrison

Does Your Market Segmentation Lead to Lower Prices?

By Denise Harrison

Robert Bradford Market segmentation is a powerful tool. This isn't just true for the marketing department, though segmentation can enable super efficient, targeted advertising and product placements. In strategic planning, your market segmentation can enable even more unique - and therefore profitable - product offerings, operational strategies and more.

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We find it very difficult to determine our market share in our specialty niche markets. Will this be a detriment to successful Strategic Planning?

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This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to - simplifiedstrategicplanning@cssp.com Mail: CSSP, Inc. PO Box 8272, Ann Arbor, MI 48108

Article Archives

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Getting Everything Done

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