Is your New Product Development Process Complete?
By M. Dana Baldwin, Senior Consultant Strategic Planning Expert How is your total new product development process performing for your company? There are a number of elements to consider before answering this question. Elements of the analysis should likely include: Market Intelligence sufficiently equipped to provide well-documented and well-thought-out analyses of potential new products and […]Continue reading
Lessons Learned from Boeing’s Stumble:Risk assessment is Key to a Successful Strategy
By Denise Harrison Boeing’s 787 Dreamliner has not hit its development milestones, causing Boeing to take a $2.5 billion charge against earnings. What happened? Key to Boeing’s past success has been its ability to achieve its “big hairy audacious goals or BHAGs” (from Built to Last by Jim Collins and Jerry Porras). In the 1950s […]Continue reading