Category Archives for "Month: January 2010"


By M. Dana Baldwin, Senior Consultant Pricing can be very tricky in times like the ones we are going through currently.  Too high a price and you can lose considerable volume, customer loyalty and market share.  Too low a price could lead to diminished profits, commoditization of the brand or product/service and lower long term […]

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Ways to Estimate Value When You Just Don’t Know How to Price

By Robert W. Bradford, President/CEO One of the hardest things to get right, strategically, is the true value of your product or service.  This is understandable, since the only true measure of value is what an individual customer will pay at a specific point in time.  Most of us look at our costs- commodity based […]

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