Category Archives for "Month: June 2011"

Strategy Bits

By Denise Harrison, Executive Vice President & COO Strategic Planning Expert Customer Concentration and Market Segment Analysis Customer concentration is a key characteristic to consider when thinking about market segmentation, it is important to understand the number of potential customers but also what percentage of your business is made up of your top 3-5 customers. […]

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Honest Tea Teaches Coke A Lesson

By Denise Harrison, EVP Coca Cola, known for its marketing prowess, does not always get it right.  Yes, everyone knows about the Coke Classic/New Coke mistake, but what about its entry into the health conscious and environmental space? What Went Right Growth goals are often met by identifying new market trends and emerging market segments […]

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