STRATEGIES FOR EFFECTIVE B2B SELLING
by M. Dana Baldwin, Senior Consultant Are you meeting your customer where your customer is looking? Customers are changing the way they look for goods and services. Yes, the traditional way of selling still is important and necessary for most business to business companies, but it is not the only way to interact with your […]Continue reading
The “Business Model Canvas” – is the New Approach really Better?
I’ve come across references to a “new” strategic planning tool called the “business model canvas” in a few places recently. As with other “new” tools, it does offer a different way to structure how you think about your business. But how new is this tool, really? The most common approach to the business model canvas […]Continue reading