Lessons Learned: How Good Strategy Can Be Hurt by Poor Execution-Caterpillar Identifies an Attractive Market; but Outcome Hurts Bottom-Line
By Denise Harrison, Executive Vice President & COO “As part of Caterpillar’s strategy the company has identified the mining industry and improved support of its customers as one of Caterpillar’s key imperatives.” (Press release, 11/10/11) What trends did Caterpillar see that made the mining industry attractive? The trends that were identified included: Current and future […]Continue reading
Strategy and Culture – How do they interact?
By M. Dana Baldwin Strategy: the course and direction we want to take the company. Culture: the way things are done in the company, the atmosphere within the company and the sum of the relationships within the company. Not easily defined, nor easily quantified, it is the essence of the heartbeat of a company. What […]Continue reading