Fine Tune your Value Chain: Create a Lasting Competitive Advantage
by Margaret Lawrence Good strategic planning begins with customer focus. Knowing your market is critical, deciding which segments to pursue is a priority, but the process does not end there. To compete effectively, you need to create value for your customers in ways your competitors can’t. Look to your value chain to accomplish this. What […]Continue reading
Are Your Objectives Really Strategic?
One of the issues that comes up in the second session of the Simplified Strategic Planning process is whether your objectives are “strategic enough”. Strictly speaking, objectives are only strategic if they have a significant impact on what you sell, how you sell it, or how you beat or avoid competition. A set of well-executed, […]Continue reading
Understand What Differentiates your Company in the Market
What differentiates your company in the market? What sets you apart in your customers’ eyes? What do your potential customers think? These competitive differences may be good – but they may not be good. Would it be good if your customers think your company is difficult to do business with? Would you know? What […]Continue reading