Is Your Marketing Working for You?
By M. Dana Baldwin, Senior Consultant Reprinted from Course and Direction June 2008 Marketing, done well, is a vital cog in many companies’ strategies. Marketing performs many functions which are some of the keys to success over time. Good marketing helps pave the way for good sales. Effective marketing can be one of the leading […]Continue reading
Winning Companies Focus on Winning Customers
By Denise Harrison, Executive Vice President & COO Reprinted from Course and Direction March 2007 Is strategic planning dead? Many so-called experts criticize the time spent on evaluating the core businesses and current competition as myopic. They point out that companies often miss emerging markets (mainframe to mini-computer to PC) or are blind-sided by new […]Continue reading
Ready, Aim, Fire?
By Robert W. Bradford, President & CEO In over 1,600 strategic planning meetings, I have noticed that people have a tendency to approach their planning process from many different angles. One of the most interesting sets of angles revolves around the very common idea that we can hit our targets more accurately using the sequence […]Continue reading