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Category Archives for "Month: January 2015"

Dealing with a Low Cost Competitor

By M. Dana Baldwin, Senior Consultant How can you compete with a low cost, low price competitor? Let’s discuss price wars: They usually don’t work! When your company is competing with a lower cost competitor, you must realize they can sell and make a positive contribution to their bottom line at or below a price […]

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WD-40 Finds Growth for 50 Year-old Product

By Denise Harrison, Senior Consultant Note: The original article was appeared in Compass Points January 2008 WD-40 Faces a Growth Challenge WD-40 faced the growth dilemma — the chairman’s goal was to grow the business by $100 million from new products…introduced during the next three years (Gary Ridge, Wall Street Journal, May 23, 2006). This would […]

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SWOT Analysis revisited

  Note: This article was previously posted in Course and Direction. People make a lot of the SWOT analysis in strategic planning. As a rudimentary approach to thinking about strategy, the SWOT works pretty well. Decades of experience has shown us that great strategy requires much more focus on strengths and opportunities. There is so […]

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How Engaged are You as a Leader?

By M. Dana Baldwin, Senior Consultant Many people, including yours truly, have written extensively on the value of increasing employee engagement.  There are many good reasons to do so.  Included are: Better attitudes, better involvement in the success of the company or organization, higher productivity, better quality, lower scrap or rejects, better profitability, higher levels […]

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