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Category Archives for "Month: August 2015"

STRENGTHS AND WEAKNESSES – Part Four

A Fundamental Element of Strategic Planning By Dana Baldwin, Senior Consultant Listing of a company’s strengths and weaknesses are a normal part of any attempt at strategic planning for virtually all companies.  Why do we perform these analyses, and what do we expect to learn by doing them? To be sure the company is headed […]

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Using Multiple Channels Can Dilute Market Image – Lessons Learned from Goodyear

By M Dana Baldwin, Senior Consultant One ongoing threat that might harm a company more than it helps is loss of focus.  Many very good companies make a lot of money by keeping their focus on a very limited number of products or services and on the way they go to market.  When Goodyear changed how […]

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STRENGTHS AND WEAKNESSES – Part Three

A Fundamental Element of Strategic Planning By Dana Baldwin, Senior Consultant Listing of a company’s strengths and weaknesses are a normal part of any attempt at strategic planning for virtually all companies.  Why do we perform these analyses, and what do we expect to learn by doing them? To be sure the company is headed […]

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The Five Pillars of Strategic Planning

  Strategic planning has been done many different ways.  Some work, and others don’t.   I’ve heard people talk about planning processes that are deeply detailed and months long, and I’ve heard of planning processes that are done in a couple of hours with post-it notes and tinker toys.  My own take on strategic planning is […]

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