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Category Archives for "Month: November 2016"

Marketing: A Key to Long Term Success Part One

By M. Dana Baldwin, Senior Consultant This post is part of a series taken from M. Dana Baldwin’s article Marketing: A Key to Long Term Success published in Compass Points February 2002.  In this part we will introduce the series and discuss What is marketing? Times are tight, business is lousy, right? We can’t be bothered worrying […]

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The Strategic Value of Values – Part Six

By Tom Ambler, Senior Consultant Note:  This article is part of a series taken from Thomas E. Ambler’s article The Strategic Value of  Values originally published in Compass Points in April 2002.  In Part 1, we introduced the series.  In Part 2, we discussed Values’ Value.  In Part 3, we discussed Market Value.  In Part 4, we […]

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The Strategic Value of Values – Part 5

By Tom Ambler, Senior Consultant Note:  This article is part of a series taken from Thomas E. Ambler’s article The Strategic Value of  Values originally published in Compass Points in April 2002.  In Part 1, we introduced the series.  In Part 2, we discussed Values’ Value.  In Part 3, we discussed Market Value.  In Part 4, we […]

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Do You Listen to Your Marketplace?

M. Dana Baldwin, Senior Consultant Do you listen to your customers, to your competition, to your environment?  What influences your decisions about where to take your company in the future?  Will continuing to do what you have always done work in the future, or will it doom you to a slow spiral into oblivion? Sometimes […]

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