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Category Archives for "Month: December 2016"

Marketing: A Key to Long Term Success Part Five

By M. Dana Baldwin, Senior Consultant This post is part of a series taken from M. Dana Baldwin’s article Marketing: A Key to Long Term Success published in Compass Points February 2002.  In Part One, we introduced the series and discussed What is marketing?  In Part Two, we discussed taking the long view.  In Part Three, we discussed What […]

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Marketing: A Key to Long Term Success Part Four

By M. Dana Baldwin, Senior Consultant This post is part of a series taken from M. Dana Baldwin’s article Marketing: A Key to Long Term Success published in Compass Points February 2002.  In Part One, we introduced the series and discussed What is marketing?  In Part Two, we discussed taking the long view.  In Part Three, we discussed What […]

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Marketing: A Key to Long Term Success Part Three

By M. Dana Baldwin, Senior Consultant This post is part of a series taken from M. Dana Baldwin’s article Marketing: A Key to Long Term Success published in Compass Points February 2002.  In Part One, we introduced the series and discussed What is marketing?  In Part Two, we discussed taking the long view.  In this post, we will […]

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Fitbit Focuses on Corporate Clients to Generate Growth

By Denise Harrison Fitbit’s personal activity tracking device started with simple functionality – tracking steps taken during a day – now added functionality includes a heart rate monitor, sleep tracker, calorie calculator among other features.  While the trackers are not perfect (not good with stationery bicycles) the monitors give the user a better idea of […]

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Marketing: A Key to Long Term Success Part Two

By M. Dana Baldwin, Senior Consultant This post is part of a series taken from M. Dana Baldwin’s article Marketing: A Key to Long Term Success published in Compass Points February 2002.  In Part One, we introduced the series and discussed What is marketing?  In this post, we will discuss taking the long view. In marketing, one […]

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