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Category Archives for "Month: February 2017"

Strategic Planning: A Time for Reflection

By Denise Harrison In today’s fast paced economy, we often find that executives think that they don’t have the time to reflect on their business.  While quick decision-making is important, taking the time to reflect on the possible choices and looking at long-term implications will set your business on a course to achieve long-term success. […]

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Understanding the Competitive Value of Your Brand – Part Two

By Robert W. Bradford, President & CEO This post is part of a series taken from Understanding the Competitive Value of your Brand.  In Part One, we introduced the series and discussed What makes a brand valuable?  In Part Two, we will discuss Why branding is important in the global marketplace. Why branding is important in the […]

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Team Building at the Executive Level

M Dana Baldwin, Senior Consultant Executive team building principles: What are some basics?  While one could write reams on executive team building, and indeed, many have, much of what shakes out of a deep analysis of the subject results in the whole thing being boiled down to some basic principles.  Although a short article like […]

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Understanding the Competitive Value of Brand – Part 1

Understanding the Competitive Value of Brand Understanding the Competitive Value of  Brand – Part 1.   In this part we will introduce the series and discuss What makes a brand valuable? One of the most commonly overlooked sources of competitive advantage is brand. Branding is not just advertising, nor is it simply a catchy name for […]

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