Archive

Category Archives for "Month: March 2017"

Innovation/Opportunities: Short-term vs. Long-term – How do You Decide?

Denise Harrison Note: This article was previously published in Compass Points in October 2001. In 1996 Apple lost $816 million, but in 1997 they launched an initiative that was to transform how people bought, sold and listened to music. There was no clear path for how this would happen, no easy technology solutions – just a […]

Continue reading

Communication: A Key Element of Building Trust

By M Dana Baldwin, Senior Consultant Trust is a key element in business relationships.  Without trust, it can be much more difficult to get your people to engage effectively in your business.  It can be harder to get your message across to everyone in the business.  And it will most likely impede progress toward building […]

Continue reading

Understanding the Competitive Value of Your Brand – Part Four

By Robert W. Bradford, President & CEO This post is part of a series taken from Robert Bradford’s article Understanding the Competitive Value of your Brand published in Compass Points September 2005.  In Part One, we introduced the series and discussed What makes a brand valuable?  In Part Two, we discussed Why branding is important in the global marketplace. […]

Continue reading

Getting Everything Done

By Robert W. Bradford, President & CEO One of the sticky problems most people face in strategic planning is execution.  Over 80% of executives we survey in our seminars cite strategy implementation as their biggest issue with strategic planning.  Meeting strategic objectives is difficult enough that many companies bypass this part of the strategy process […]

Continue reading

Understanding the Competitive Value of Your Brand – Part Three

By Robert W. Bradford, President & CEO This post is part of a series taken from Robert Bradford’s article Understanding the Competitive Value of your Brand published in Compass Points September 2005.  In Part One, we introduced the series and discussed What makes a brand valuable?  In Part Two, we discussed Why branding is important in the global marketplace. […]

Continue reading