Paperback – 300 pages
A Blueprint for Your Company’s Future
Simplified Strategic Planning:
A No-Nonsense Guide for Busy People Who Want Results Fast!
by Robert Bradford and J. Peter Duncan
with Brian Tarcy
Simplified Strategic Planning templates available at no additional cost to book purchasers
Future success? Or future shock? Only companies that plan ahead will survive the changes in business today and tomorrow. Companies that don’t chart a course will be at the mercy of their customers…and their competitors. This book teaches strategic planning in clear, simple language without confusing jargon. The authors cover topics like “Brainstorming as an Art Form,” and “Who Should Be on the Team?” And the best part? When readers complete the book, they’ll also have a strategic business plan written and ready to go.
“Things might go wrong. And then what? Then, you’re going to have to figure out what to do. The only other option is to think about it all ahead of time…In strategic planning…you should pay particular attention to the view from the telescope.”
Co-author, Robert Bradford, President of the Center for Simplified Strategic Planning (CSSP), has been a news reporter, derivatives analyst, computer programmer, bank manager and management consultant. Co-author, Peter Duncan, Vice President of CSSP, has been a top manager in high-tech firms on the east and west coasts. Drawing on their wide-ranging experience and proven methodology, they have guided hundreds of companies to success. Both teach the highly acclaimed Simplified Strategic Planning seminar in major cities across the U.S.
A Few Testimonials
“Simplified Strategic Planning provides a framework for creating direction in a manner that moves away from guesswork and toward intelligent selection. The end result: a destination of choice, not chance.”
#2 of Fortune 100 Best Companies to Work for in America