Strategic Planning in an Uncertain World

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Frequently Asked Questions

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Why plan in a world that is highly uncertain?

There is sometimes the feeling that forward planning is futile because it will be overwhelmed by unanticipated events and developments. Uncertainty is, indeed, a major problem in forward planning. However, to conclude that the best way to deal with the problem is to not plan is an ostrich-like response. To the contrary, the greater the uncertainty, the greater the need for good strategic planning.

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