Successful Strategic Planning

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Does Your Market Segmentation Lead to Lower Prices?
By Robert Bradford - Market segmentation is a powerful tool. This isn't just true for the marketing department, though segmentation can enable super efficient, targeted advertising and product placements... read more.

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Frequently Asked Questions

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How can we be confident that our planning will be successful?

Even in the presence of a structured strategic planning process, it is quite possible to formulate unsound, inappropriate strategy and/or to fail at implementation. There are many pitfalls, such as lack of commitment and involvement; inadequate process understanding; lack of conceptual focus; complexity; getting off base; inadequate analysis; rigid, mechanistic adherence to some pet theory; poorly conceived action plans; inadequate understanding of resource requirements and availability; planning not integrated into regular management process; assumption/presumption errors; inflexibility; failure to monitor progress and developments; etc.

What is required is a sound approach, management commitment and good planning leadership. One of the best first steps toward acquiring these prerequisites is to attend our seminar, Simplified Strategic Planning for Small to Mid-Sized Companies. This seminar lays out a streamlined, yet thorough, approach to strategic planning. It demonstrates a variety of techniques for obtaining management commitment. And it details the necessary attributes of good planning leadership. Following the methodology presented in this seminar will save both time and money. It will make the process easier (though not easy). And it will help you avoid the pitfalls.

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