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Category Archives for "Author: Robert Bradford"

The High Margin Strategy

As you may know from Simplified Strategic Planning, we tend to counsel companies to pursue either the low cost/price strategy (think Henry Ford or Sam Walton) or one of the two specialty strategies, differentiation or niche strategies.  All three are good, but we tend to favor the specialty strategies because the profit margins are higher.  […]

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Why We Aren’t Bold

Pursuing a competitive advantage strategy One of the biggest struggles in strategy is pushing a bold, distinctive identity for your company and brand.  This is so common that we start the strategic planning process assuming that we haven’t pushed the envelope.  We need solid reasons to venture out into (sometimes uncomfortable) new territory. There are […]

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Strategic Planning in Uncertain Times

We live, as the old proverb says, in interesting times.  This can be exciting – especially if you are the disruptor, changing the industry you are in.  It can also be frightening, and it can make good planning extremely difficult.  When markets, regulations, the economy and technology all seem to be changing randomly and harmfully, […]

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Strategy Execution Problem?

As you know from the Simplified Strategic Planning book and seminar, execution is the Achilles’ heel of strategic planning.  Although the Simplified Strategic Planning approach is the best approach to strategy execution we’ve seen, your execution may fall behind.  So – what is the best way to handle getting behind in your strategy execution? First, […]

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