by Robert Bradford | Jul 1, 2026 | Strategic Thinking
I spend a lot of time around motivational speakers. These people tend to be very positive, and always talk about how we should transcend our limits. This is a useful way of thinking, but the word “limit” can also mean something very real that should NOT be...
by Robert Bradford | Jul 1, 2026 | Strategic Thinking
One of the most useful tools for good strategy analysis is systems thinking. Some people think this means you have to treat your business like a computer program, but really it’s simply a way to think through all of the connections that affect your business and how...
by Robert Bradford | Jul 1, 2026 | Strategic Thinking
As you may know from Simplified Strategic Planning, strategy is the course or direction of an enterprise. In business, this revolves around three basic questions: What do we sell? To whom do we sell it? How do we beat – or better yet, avoid – competition? Strategic...
by Robert Bradford | Jul 1, 2026 | Strategic Planning
By Robert W. Bradford Estimates are, simply put, numerical assumptions. In strategic planning, we must deal with a variety of estimates. Some of these estimates are partially under our control (such as our sales number for the coming year) and some of them are...
by Robert Bradford | Jul 1, 2026 | Competitive Strategy
Customer preference is the currency that most of us in business seek. But what do we know about customer preferences – and how can we manage them, strategically? Most of us have a real blind spot when it comes to actually thinking like a customer and finding ways to...
