Changing the Way the World Thinks about Strategy

Why don’t we complete our strategic objectives?

This is one of the toughest questions to answer for most people who do strategic planning. The average company that does strategic planning typically achieves only 30% of their objectives. Since your strategic objectives represent the highest priority initiatives in your organization, why would that number be so low? First, we must recognize that strategy […]

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Online Simplified Strategic Planning Series starts June 17!

Robert Bradford will be presenting Simplified Strategic Planning in a series of six online presentations starting on June 17.  You may participate live, and we will send video of each session to all subscribers.  Each session is two hours long and will cover the entirety of the Simplified Strategic Planning process.  Attendees will receive videos […]

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How to compete with a larger company

It can be difficult to compete with larger companies.  To many, they seem to have all the advantages and no disadvantages.  There are several reasons why larger competitors make tough competitors.  This week, we’ll examine the advantages and disadvantages of the larger competitor, and how you can use them strategically to build more profitable business. […]

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Specialty/commodity splits in your markets

If you have attended the Simplified Strategic Planning seminar or read the book, you are probably already familiar with the concepts of specialty and commodity customers.  Simply put, specialty customers are those who perceive premium value in a product or service and are willing to pay for that value, while commodity customers choose based on […]

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Push Strategic Growth with the 20% Rule

If you’re familiar with Google, you may have heard of the 20% rule they’ve followed since their early days as a startup.  The simple rule says that every key employee needs to spend 20% of their time on projects that have no immediately visible payback for the company.  While 20% may seem like a lot, […]

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The Monthly Strategic Planning Schedule

Last week, I reviewed the pros and cons of our new monthly schedule for strategic planning.  If you’ve been using Simplified Strategic Planning, you might find the new strategic planning schedule useful. Month 1 – Situation Analysis In the first meeting, as with our traditional schedules, you’ll review your market segmentation, and assign homework relating […]

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How to use multiple scenarios in planning

Scenario planning can be a very important part of your strategic plan. One question that sometimes comes up is should I use a single scenario or multiple scenarios? Another question is with more than one, how do you choose what the scenarios are? Should you use more than one? A single scenario is the basic […]

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Make strategic thinking easier

You’ve seen it happen, perhaps dozens of times:  A company makes some choice that looks good on paper, but leads to major strategic problems.  No one is immune to this problem, because good strategic thinking is hard.  Why is this?  And how can we make strategic thinking easier? There are three basic reasons why good […]

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Virtual Strategic Planning Meetings

With current concerns about safety and travel, it’s natural that many people will be considering doing virtual strategic planning. Making more of your work virtual is one of the big changes many of us are making to be more competitive. Obviously, virtual meetings have some disadvantages, but they also have advantages. Your online strategic planning […]

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Strategic Performance

One of the great challenges in executing a strategic plan is getting the team to perform and be motivated by the strategy. Indeed, strategic performance in implementation is the achilles heel of strategic planning.  It’s common to hear people say “We did strategic planning, but it didn’t change anything.”  Obviously, the way you approach strategic […]

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How to Predict Trends by Finding Limits

In the first two articles about predicting the future, we looked at types of curves and leading indicators.  These tools are useful ways to predict trends, but tends have limits, too.  Today, we will look at the types of things that disrupt predictions made with the first two tools – or any other tool. In […]

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Predicting with leading indicators

We can improve our predictions in strategic planning by predicting with leading indicators.  You may have hear of the Composite Leading Indicators, a statistic used by the Federal Reserve to predict recessions.  This tool is a good way to anticipate changes in a dynamic system.  Choosing important leading indicators for your business may be simpler […]

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