Category Archives for "Competitive Strategy"

How to Succeed When Market Trends Change

How do food companies position themselves for growth as demographic growth slows? Tyson Foods, for example, faced this dilemma.  Clearly, consumer preferences changed with a desire for prepared foods. Ultimately, Tyson knew that consumers were turning away from their traditional meat products and moving towards ready-to-eat foods.  They realized they had the basic ingredients, but […]

Continue reading

When is Gaining Market Share a Bad Idea? 

GE Learns Its Lesson the Hard Way Jack Welch transformed GE’s portfolio of businesses by concentrating on businesses that were number one or two in their markets. Businesses that were positioned to get to number one or two also qualified.  He did this because statistics show that those with significant market share are usually more […]

Continue reading

How to Differentiate Your Business Successfully

  We all know that successful differentiation is the key to higher profits.  Unless you offer something that a competitor doesn’t offer, you will almost always get sucked into a game of “who can charge the lowest price”.  Unfortunately a lot of competitors know this, and are trying to differentiate in exactly the same way […]

Continue reading

Real Differentiation

How can you tell when your distinction is real? This question comes up often in strategic planning meetings because real differentiation is extremely important in almost all markets.  It’s also an important question because we tend towards a kind of self-delusion that comes up in strategic planning.  By making ourselves think we are better than […]

Continue reading