by Denise Harrison | Aug 14, 2026 | Competitive Strategy
What differentiates your company in the market? What sets you apart in your customers’ eyes? What do your potential customers think? These competitive differences may be good – but they may not be good. Would it be good if your customers think your company...
by Denise Harrison | Jul 10, 2026 | Competitive Strategy
Visiting Brazil I came across an example of how a company can create a competitive advantage by focusing on a relatively unattractive market niche. Embraer is now the third largest aircraft manufacturer in the world – much of its success results from its...
by Robert Bradford | Jul 1, 2026 | Competitive Strategy
Customer preference is the currency that most of us in business seek. But what do we know about customer preferences – and how can we manage them, strategically? Most of us have a real blind spot when it comes to actually thinking like a customer and finding ways to...
by Robert Bradford | Jul 1, 2026 | Competitive Strategy
Events threaten us strategically for three reasons: They threaten our customers, they threaten displacement of our products or services, or they threaten our competitive position. Each of these types of threats contains an opportunity for innovation hidden within....
by Robert Bradford | Jun 30, 2026 | Competitive Strategy
Leadership is a double-edged sword. On the plus side, leadership in your industry means that every possible competitor will have to play catch-up with any strategic choices you make – you will be defining the game of strategic competition, and this can lead to...
by Denise Harrison | Jun 30, 2026 | Competitive Strategy
by Denise Harrison Early in the PC era Apple was clearly a leader in innovation. But in 1996 Apple lost over $800 million dollars. Apple was originally known for breakthrough ideas for personal computers, but others were more profitable and had significantly more...
