Accounting and Strategic Objectives

By Robert W. Bradford, President and CEO Recently, I discussed a simple test to tell whether an objective you set for your organization is truly strategic, and highlighted a common type of non-strategic objective, the incremental objective.  Today, I’d like to cover a...

Are Your Objectives Really Strategic?

One of the issues that comes up in the second session of the Simplified Strategic Planning process is whether your objectives are “strategic enough”.  Strictly speaking, objectives are only strategic if they have a significant impact on what you sell, how you sell it,...

Back to Basics in Strategic Planning

By Robert W. Bradford Strategic planning is the process of setting an organization’s course to optimize its future results.  We define anything that revolves around one of three questions as strategic: What do we do? For whom do we do it? How do we beat or avoid...