Strategy: Low Cost or Differentiation

M Dana Baldwin, Senior Consultant When your organization does strategic planning, what strategies do you consider for each of your market segments?  It is likely that you may select different bases for competing in different segments, because your competitive...

Accounting and Strategic Objectives

By Robert W. Bradford, President and CEO Recently, I discussed a simple test to tell whether an objective you set for your organization is truly strategic, and highlighted a common type of non-strategic objective, the incremental objective.  Today, I’d like to cover a...

Are Your Objectives Really Strategic?

One of the issues that comes up in the second session of the Simplified Strategic Planning process is whether your objectives are “strategic enough”.  Strictly speaking, objectives are only strategic if they have a significant impact on what you sell, how you sell it,...