by Robert Bradford | Jul 31, 2026 | Strategic Thinking
I’ve been doing a lot of thinking about strategic thinking this month. One of the things that vex me is when people overuse the term “strategic”, as if it is a magic wand that will make something – such as social media marketing – more valuable. While there IS such...
by Robert Bradford | Jul 1, 2026 | Strategic Thinking
I spend a lot of time around motivational speakers. These people tend to be very positive, and always talk about how we should transcend our limits. This is a useful way of thinking, but the word “limit” can also mean something very real that should NOT be...
by Robert Bradford | Jul 1, 2026 | Strategic Thinking
One of the most useful tools for good strategy analysis is systems thinking. Some people think this means you have to treat your business like a computer program, but really it’s simply a way to think through all of the connections that affect your business and how...
by Robert Bradford | Jul 1, 2026 | Strategic Thinking
As you may know from Simplified Strategic Planning, strategy is the course or direction of an enterprise. In business, this revolves around three basic questions: What do we sell? To whom do we sell it? How do we beat – or better yet, avoid – competition? Strategic...
by Denise Harrison | Jul 1, 2026 | Strategic Thinking
By Denise Harrison, Executive Vice President & COO Your new product makes the “nifty fifty” list of innovative new product introductions; you envision your picture on the cover of Fortune magazine; and then….you end up in legal battles and with little money. Here...
by Robert Bradford | Jun 30, 2026 | Strategic Thinking
Watching companies respond to massive changes in the current strategic environment, I am struck by how much we tend to overemphasize the present when planning for the future. In strategic planning, it is vital that you do the best job you can to anticipate future...
