Course and Direction

The Path to Strategic Success

Center for Simplified Strategic Planning

September 10, 2019

What characteristics encompass some of the key concepts which go into building customer loyalty? Is your performance consistently dependable and reliable? Additionally, are you including these key concepts in your internal training and education of your staff? Please continue reading our blog.

M. Dana Baldwin

Customer Loyalty – What is it really?

M. Dana Baldwin

There are almost as many definitions of customer loyalty as there are companies which try to build and sustain the concept. Some of the components are common, however. Let’s take a look at some of them.

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Questions & Answers

Is there any preparation required before starting the Simplified Strategic Planning process?
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We find it very difficult to determine our market share in our specialty niche markets. Will this be a detriment to successful Strategic Planning?
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This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to –
Mail: CSSP, Inc. PO Box 8272, Ann Arbor, MI 48108

Article Archives

Did you miss these recent articles?

This is How Powerful Strategic Planning Steps Build Commitment

By M. Dana Baldwin

Its important to follow a few basic strategic planning steps to build team commitment.  When your team gets together to initiate/update your strategic plan, what is everyone looking to get out of the process? Naturally, nearly everyone has their own personal interests and perceived needs and wants.

Whole Brain Thinking Is One of the Critical Strategic Thinking Skills

By Robert W. Bradford

The ability to analyze issues using both “left brained” and “right brained” thinking is critical to really great strategic thinking.  In business, many of us have a tendency to lean on one or the other type of thinking.  Truly strategic thinking, however, involves a more holistic understanding of situations.  This is at least partly because strategic situations are rarely pure “left brained” or “right brained” scenarios.

This is How Communication Improves Your Strategic Planning

By M. Dana Baldwin

Most executives and their teams agree that they should  plan the future course and direction of their organization with strategic planning. This is to help them optimize the overall results, both top line and bottom line, for their organization.  How many people think beyond the basics of strategic planning to consider the deeper implications?  They all know they need to plan what they are going to have the organization pursue to meet their intentions.

How Many Market Segments Should You Have to be Successful?

By Robert W. Bradford

One of the benefits of doing a huge number of strategic plans is that we get to see lots of variations.  I started my work in strategic planning with a suspicion that I knew the right number of market segments to analyze.  Actually developing a plan with more – or less – market segments, however, has shed new light on why my suspicions were correct.  Most of all, market segmentation helps us do a better job of collecting data, analyzing the market, and setting strategy.

How to Succeed When Market Trends Change

By Denise Harrison

How do food companies position themselves for growth as demographic growth slows?
Tyson Foods, for example, faced this dilemma.  Clearly, consumer preferences changed with a desire for prepared foods. Ultimately, Tyson knew that consumers were turning away from their traditional meat products and moving towards ready-to-eat foods. 

More strategy articles…

A One-Day Interactive Seminar Specifically for Executives of Independent Companies and Subsidiaries of Larger Companies Who Want to Achieve Better Results Faster

Virtual ($995)
October 10, 2019

November 7-8, 2019

Ann Arbor
October 17-18, 2019

Company Presidents or CEOs attend free of charge when accompanied by one or more additional paid attendees.

Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning – a proven process to focus for superior performance without straining your resources.

Whether you’ve been doing strategic planning for years or starting from scratch, you can acquire a streamlined process for developing and implementing your strategy. In just two days, you will have learned this time-tested methodology, which has produced outstanding results for thousands of companies from a wide variety of business types.

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