Course and Direction

The Path to Strategic Success

Center for Simplified Strategic Planning

March 26, 2019

How do you start your strategy discussions?  Do you start with the mission statement?  Does your strategy end up supporting your mission statement? Please continue reading our blog.

Robert W. Bradford

Here are the Reasons to Write Your Mission Statement Later

Robert Bradford

Today, I’d like to discuss the positive reasons why it makes sense to write the mission statement later. This will round out your understanding of this part of the strategic planning sequence.

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Questions & Answers

What is the difference between a Business Plan and a Strategic Plan?
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What is the primary source of Strategic Issues?
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This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to –
Mail: CSSP, Inc. PO Box 8272, Ann Arbor, MI 48108

Article Archives

Did you miss these recent articles?

When is Gaining Market Share a Bad Idea?

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Jack Welch transformed GE’s portfolio of businesses by concentrating on businesses that were number one or two in their markets. Businesses that were positioned to get to number one or two also qualified. He did this because statistics show that those with significant market share are usually more profitable. But is this always the case?

Successful Objectives – The What and the Why

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What are your strategic planning problems? Many executives know they need a strategic plan but are left unsatisfied with their planning efforts. Therefore, we would like to know what you find most frustrating/disappointing about your strategic planning process.

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Proper strategic planning process steps are necessary for the long-term success of an organization. The results should guide the future course and direction of the company, and attain success as defined by the management.What are the important steps in good strategic planning?

Beating Competitors with the Winner’s Profile

By Robert W. Bradford
The Winner’s Profile is one of my favorite exercises in the Simplified Strategic Planning process. In it, you identify the key attributes that will make your company a clear winner in the long term. The Winner’s Profile is a visionary conclusion to the assumptions portion of the planning process and a beginning of strategy formulation.

Finding Strategic Issues that Lead to an Actionable Strategy

By M. Dana Baldwin
Finding Strategic Issues that the team must resolve to produce an actionable Strategy is key in Simplified Strategic Planning. We find Strategic Issues with multiple diagnostic exercises. One is an exercise we call “Winner’s Profile”. We do it for a couple of reasons.

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October 10, 2019

November 7-8, 2019

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