Course and Direction

The Path to Strategic Success

Center for Simplified Strategic Planning

March 12, 2019

How is your market share? Have you looked at the implications of your strategy on your profitability? Please continue reading our blog.

Sincerely,
Denise Harrison

When is Gaining Market Share a Bad Idea?

Denise Harrison

Jack Welch transformed GE’s portfolio of businesses by concentrating on businesses that were number one or two in their markets. Businesses that were positioned to get to number one or two also qualified. He did this because statistics show that those with significant market share are usually more profitable. But is this always the case?

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Questions & Answers

Should you have an executive summary format as part of the Simplified Strategic Planning process?
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What is the difference between a Market Segment Designation and a Market Segment Definition?
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This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to –
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Mail: CSSP, Inc. PO Box 8272, Ann Arbor, MI 48108

Article Archives

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Successful Objectives – The What and the Why

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Objectives are one of the key outputs of the strategic planning process. Your team’s strategic planning discussions accomplish three broad results.

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Many executives face the prospect of strategic planning with a certain amount of dread. Some of this may be the result of poorly designed processes that make strategy meetings dull and useless, but some comes from the anxiety we feel when we consider an uncertain future.

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What are your strategic planning problems? Many executives know they need a strategic plan but are left unsatisfied with their planning efforts. Therefore, we would like to know what you find most frustrating/disappointing about your strategic planning process.

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The Winner’s Profile is one of my favorite exercises in the Simplified Strategic Planning process. In it, you identify the key attributes that will make your company a clear winner in the long term. The Winner’s Profile is a visionary conclusion to the assumptions portion of the planning process and a beginning of strategy formulation.

Finding Strategic Issues that Lead to an Actionable Strategy

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Finding Strategic Issues that the team must resolve to produce an actionable Strategy is key in Simplified Strategic Planning. We find Strategic Issues with multiple diagnostic exercises. One is an exercise we call “Winner’s Profile”. We do it for a couple of reasons.

How Generic Strategies Kill Your Profit

By Robert W. Bradford
One of the ways of thinking I’ve encountered in strategic planning is based upon the desire to make things easier. For example, companies automate processes to make things easier. Furthermore, since automation tends to simplify operations, more reliable equipment can replace highly variable workers – at least in theory. Consequently, this can “make things easier”. Likewise, we make our product design and marketing efforts easier by making product and service offerings “one size fits all”.

More strategy articles…

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April 25-26, 2019

Company Presidents or CEOs attend free of charge when accompanied by one or more additional paid attendees.

Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning – a proven process to focus for superior performance without straining your resources.

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