…and how you could, too, using a simple, proven, affordable methodology                                                 to focus resources to beat or (better yet) to avoid competition

One-Day In-House Competitive Strategy Workshop

now only $1,000 plus expenses

“I wanted a simple, easily understood method for strategic planning. I got it.”

Tom Lietha, CEO, Thin Film Technology

Frustrated with your Strategic Planning efforts? Are you annoyed by a lack of results?  Are you concerned that your strategic plan doesn’t help differentiate your company or give you a sustainable competitive advantage? Does your strategic planning waste time and resources on anything other than competitive strategy?

Poor strategic planning is worse than no strategic planning.  It can be a big waste of time and money. Even worse, it can lead to weak strategy. Avoid all this with Simplified Strategic Planning – a proven process to focus for attaining an unbeatable competitive advantage without straining your resources.

This workshop is perfect for you if your existing strategic planning is not giving you the results you need.  Let us teach you team the simple, structured  process for strategy formulation and execution that has delivered billions of dollars of profit growth to companies in all industries.


Part 1

Part 2

Part 3

Vista – Testimonial

Kurt Norgaard – Testimonial

Why is Simplified Strategic Planning Different?

There is no denying that strategic planning involves complex issues. But developing your strategy (course and direction) doesn’t have to be complicated. Good strategic planning should be simple, but not simplistic.

The Three Key Questions

The Simplified Strategic Planning process is a lean, thorough step-by-step roadmap for answering the questions at the heart of the matter. The three key questions are:

  1. What are you going to sell?
  2. To whom are you going to sell?
  3. How can you beat or (better yet) avoid the competition?

The first two questions define the breadth, scope and focus of your business. The process will help you decide what you will do or will not do (products and/or services), and whom you will serve in the marketplace. These questions determine your appropriate focus.

We have found that many companies do not want to be focused and seem to go out of their way to avoid narrowing things down. The leaders of such companies usually can’t stand the idea of not pursuing a sale. Often, when asked the question, “What are you going to sell?” such leaders answer “Everything we can.” That’s not focus. That’s a pursue-everything approach – often that person will also answer “Everyone we can,” to the question, “To whom are you going to sell ?” The problem to these two answers, of course, is the third question that necessarily narrows things down.

It’s that third question that brings power to your strategy. When you get into the third question and begin examining your competencies, you will really understand the importance of focus. You cannot profitably sell everything you can to everyone you can. Instead, you need to focus on applying specific strategic competencies to target markets. This will allow you to use your resources to build a sustainable competitive advantage instead of just using them up.

These questions are the heart of the Simplified Strategic Planning model because at each step along the way you will be working towards answering them. As you do so you will create a well-considered plan. In the end, you will have a strategy that works and gives specific answers those three questions.

Sound Strategy + Effective Implementation = Solid Success

At the end of the Simplified Strategic Planning process, you end up with 6 to 10 action plans that support your objectives which will be accomplished on time and on budget. Simplified Strategic Planning is a lean, thorough, effective process that has been honed and improved for over 35 years.

Simplified Strategic Planning will assure:

  • balanced input,
  • focused strategic thinking,
  • selection of a course and direction that fits your unique competencies, differentiates your company and leads to a sustainable competitive advantage.
  • clearly resourced action on a few strategic objectives in support of that course and direction.
  • managed implementation
A Testimonial

Accu Bite Dental

5001 West St. Joseph Hwy.
P.O. Box 40707
Lansing, Michigan 48917
Phone: 1-800-248-2746
In Michigan: 1-517-351-0911

Charles L. Bradford
Center for Simplified Strategic Planning
PO. Box 3324
Vero Beach, FL 32964

Dear Mr. Bradford:

Thank you for providing me with what I firmly believe to be the most productive day of my business career.

You made the comment that strategic planning is the ultimate time management tool. I have found this to be true. Before your workshop our organization was troubled by a sense of uncertainty and confusion.

Needless to say, enormous amounts of time and money were wasted.

We followed your recommendations to the letter and the result was a totally penetrating self-appraisal of our company’s strengths and weaknesses. We evaluated our industry and our competition and we were able to clearly see where our opportunities existed.

What you provided us was a clearly developed step by step process for developing a strategy. We now have focus, commitment and high employee morale. In short, we now know where we want to go and how we are going to get there. This focus, commitment and morale has resulted in our company achieving the INC. Magazine list of the 500 fastest growing companies.

Thanks for providing us with the “intellectual software” that allows us to this very significant achievement.


William J. Costello

William J. Costello

Take a Look at What You'll Discover during this One-Day Workshop

Why Most Companies Fail at Strategic Planning

  • Why the entire strategic plan in a few consecutive days always fails.
  • Why a quest for perfection can doom the planning process.
  • How assumption and presumption errors lead to flawed strategy.
  • The dangers of simplistic, complex or me-too thinking
  • Why even good strategy often flounders on execution

How to Create a Great Strategic Team

  • Why you should never plan by yourself
  • Who should be on your team…and who must NOT be
  • How to build team commitment
  • How to select the best process leader

How to Dominate Your Market

  • Why you must define your market with laser-like focus when creating a strategic plan
  • The right way to segment your market for maximum profits
  • The #1 mistake most companies make when doing market segmentation
  • How to gain market share…no matter how tough the competition is
  • How to build a Sustainable Competitive Advantage by leveraging your Strategic Competency

How to Get Information You Need

  • Why the information you gather is critical to the success of your plan
  • The hands-down best way to gather information
  • Why you never want too much information…and how to know when you have enough
  • How to Measure Key Success Factors
  • The accurate way to measure intangibles
  • How to create a profitability analysis to uncover and enhance your best profit centers
  • The one thing you must always measure to ensure the very survival of your company

How to Find Your Unique Strategic Competency

  • Why every company must find its strategic competency and what to do if you can’t find one
  • The three elements of every strategic competency
  • How to sustain your strategic competency
  • The three specific tests that every strategic competency must pass
  • How a strategic competency leads to sustainable competitive advantage

How to Make Good Assumptions

  • How to avoid one of the biggest mistakes of strategic assumptions
  • What to do when it’s impossible to make a reasonable prediction
  • The four steps to minimizing assumption errors
  • How to prepare for the unexpected

How to Select and Exploit Your Best Opportunities

  • How to stimulate creative thinking about opportunities
  • The four criteria you should use to assess the viability of any new opportunity

How to Protect Your Company From Potential Threats

  • The most important question your company must answer to anticipate any strategic threats
  • How to evaluate perceived threats to identify those with the greatest potential impact
  • The five steps you must take to minimize the impact of any significant strategic threat

How to Determine Your Strategic Focus

  • The six options for your company’s strategic focus
  • How to align your strategic focus with your strategic competencies
  • The four key factors of market attractiveness
  • The seven key characteristics of your competitive position
  • The five core business strategies
  • How to select the best strategy for each market segment
  • The four options for your competitive strategy
  • How to select a competitive strategy for each market segment

How to Get From Where You Are To Where You Want to Be

  • How to set measurable, specific and achievable strategic objectives
  • How to achieve 80% to 90% of your strategic objectives (most company achieve only about 30% of their objectives)

How to Best Allocate Your Resources To Meet Your Objectives

  • How to determine resource needs and availability
  • How to find the money and the time to carry out your strategic plans

How to Most Effectively Use Your Strategic Plan

  • Why the planning process produces better results each time you use it
  • How to use your daily behavior to communicate your plan throughout the company
  • When to update your plan
  • How to monitor your progress and re-assess your strategy for best results.

How to Make Sure You Get the Results You Want

It is relatively easy to create a strategic vision for a company, but much more difficult to follow it and achieve results. Companies that do a good job of implementing their strategy can expect to achieve from 80 to 90 percent of their objectives. The three tools that are vital for success in the implementation stage include: Action PlansBudgets and Management Schedule.

More Testimonials

“A very clear concise practical approach to a business function that we’ve stumbled over for years. We’re going to use this!”

John LeBlanc, Vice President, Performance Designs, Inc.

“Simplified Strategic Planning provided us a straightforward process that helped our already successful organization set a much clearer direction for the future.”

Ed Engle, Jr., President, Rima Manufacturing Company

“A system that is very well honed. Important for those who are serious about planning but need to make every second count.”

Dean Arnold, V.P. of Public Operations, Kenco Group, Inc

“…this program will revise our current floundering SP process.”

Program Attendee

“Good information. I believe that any company that realistically follows the material will be successful.”

Robert Taylor, General Manager, Allcable

“I signed up cautiously; I came to the seminar a bit of a skeptic; I left energized and anxious to apply the learning to our company.”

Scott Bolinder, Executive Vice President & Publisher, Zondervan

“The information was very focused, tangible and practical…which allows you to apply it immediately. Very well done. I learned a lot and am anxious to get started!”

Connie Leachman, VP Customer Relations, Topflight Corp.

“As the chairman of [the strategic planning] effort your program has given us the tools we will need to clearly move our organization through the development and ultimate implementation of our strategic plan. I’m confident that I am now ready to lead this effort for our company.”

Kevin Lapanne, Executive Vice President, Dooley & Mack Constructors Incorporated

“Simplified Strategic Planning provides a logical and timeless framework for analyzing our industry, our company’s place in it, and the goals we need to meet in order to achieve our strategic objectives. Using this process for three years, we have doubled our sales volume and have also doubled our operating profit percentages.”

G. Alex Bernhardt, Sr., Chairman and CEO, Bernhardt Furniture Company

“Gave us a very specific, step by step process to accomplish something which I could never even conceptualize before the workshop!”

Paul Clark, Jr., Sr. VP, Sturgis Molded Products Company

“Our company is just completing its 2nd cycle of Simplified Strategic Planning. We are expanding the process to additional divisions for the 3rd cycle.”

Scott Christensen, Project Manager, Hormel Foods

“What we accomplished…was unprecedented in our company’s history…we have defined a consensus among the top management as to what kind of a company we will be for the next five years. Establishing this shared vision and the means to achieve it would not have been possible without Simplified Strategic Planning. This process is extremely well organized and compelling while allowing the special human attributes of our organization to flourish.”

Harris C. Footer, President and CEO, Easy Day Manufacturing Company

“Excellent presentation. Well presented. Well organized. One of the very best programs I have attended. I can put this to work immediately to benefit my company.”

Program Attendee

“…this will be an invaluable tool as I move forward.”

Terrence Corgan, Regional Sales Manager, Medfax Corporation

“We have used planning methods for the past three years with moderate success. The step by step logical process presented in this program will help us take our company to the next level in terms of profit and growth.”

Scott Zimmer, Vice President of Accounting/Finance, F.P. Horak Company

“A straightforward approach to strategic planning which will work — not an overwhelming process. Will help us create realistic plans.”

Rick Lockwood, Certified Grocers of California Ltd.

“Using Simplified Strategic Planning, VPI tripled sales over 5 years. It has helped us identify opportunities, better understand our markets, and focus our resources to attain the business results we desired…it has contributed in a significant way to VPI achieving our growth and profit objectives.”

T. Godfrey Mackenzie, Vice President, Vinyl Plastics, Inc.

“I have been to numerous programs, but this has by far been the best. You have a powerful message…”

Mark Miskie, Director of Landscape Products, John Deere Company

“The Simplified Strategic Planning process…provides a solid theoretical approach that is applied in a very ‘real world’ down-to-earth manner. The program does an excellent job of providing a defined framework for the planning process without turning it into a mechanistic ‘fill out the form’ exercise. The framework helped us make sure that we were identifying and analyzing the key issues; it did not do our thinking for us. Finally, I felt the emphasis on the development of specific objectives and action plans are the keys to ensuring that strategic planning isn’t just an interesting annual exercise that subsequently collects dust on a bookshelf. I know the strategic plan we produced will make a major difference in the performance of our business.”

Roger A Carolin, President and CEO, CFM Technologies, Inc.

“We do planning at a number of different levels, but this approach will focus our future work in a more unified way.”

Greg Owen, O. D. Consultant, American Family Insurance

“A process that is based on years of experience – not ivory tower theories. Appropriate for companies with no time for ‘fluff’.”

Ruth Ann Church, Project Manager, Great Lakes Trade Adjustment Assistance

“I’ve been doing business planning for over ten years, and this workshop provides a simple methodical approach that I will find useful. This is an area where we have previously struggled.”

Lisa Hardy, Director of Business Planning, Blue Care Network of Michigan

“I was pleased to see that even our very small business will be able to use the concepts and principles discussed.”

Michael Holcomb, President, MP Holcomb Engineering Corporation

“It was the best business related workshop I have ever attended. The information was precise, easy to understand and, in fact, enjoyable.”

Steven Draeger, ARMEX Product Manager, United Hardware Distributing Company

 “Excellent! Excellent! Excellent! Your program ‘hits a home run’ if you’re interested in learning new methods for building a stronger competitive position for your company.”

Timothy Dust, COO/President, F.P. Horak Company, Bay City, Michigan

“This is the most cost effective way to begin the planning process.”

John Campbell, President, C.C. Lynch & Associates

“Simplified Strategic Planning provides a framework for creating direction in a manner that moves away from guesswork and toward intelligent selection. The end result: a destination of choice, not chance.”

Jack Lowe, Jr., Chief Executive Officer, TD Industries
#2 of Fortune 100 Best Companies to Work for in America

A Sample of Companies That Have Attended
Accident Fund Insurance Co. of America
Addison Products Company
Advance Transformer Co.
Advantage Federal Credit Union
Air Force Medical Logistics
AKZO Nobel Decorative Coatings
Alliance Data Systems
ALPS Automotive, Inc.
American E & S
American Seating Company
American Wood Fiber
Anchor Wall Systems, Inc.
Anderson Development Co.
Antares Management Solutions
Antler Software
BBS Inc.
Benjamin Moore & Co.
Bergen Regional Medical Center
Bil-Jax Inc.
Blue Cross Blue Shield of Michigan
Bridge Bank
Bucyrus Precision Tech, Inc.
Candella Automotive Products, LLC
Carlson Airflo Merchandising Systems
CGE CareSystems, Inc.
Champion Mortgage
Cher-Make Sausage Co.
CHI Systems Inc.
Colbond Inc.
Comar Inc.
Conbraco Industries, Inc.
Datamatic Group LLC
Dewied International Inc.
DNE Technologies Inc.
Doug Hendricks Consulting
Eastern Mortgage Co., Inc.
ECP Incorporated
Edgetech I.G., Inc.
Edward C. Levy Co.
Electro Chemical Finishing Co.
Estes Design & Manufacturing Inc.
Exxon Mobil
FasTest Inc.
Federal Reserve Bank of Cleveland
Furniture Find Corp.
G-U Hardware, Inc.
G & P Trucking Co., Inc.
Garrett Group, LLC
General Carbide Corp.
General Press Colors, Ltd.
Goodrich Corp, Turbine Component Services
Gougeon Brothers Inc.
Greenpoint Technologies, Inc.
Group Health Coop. of South Central WI
GSM Industrial
Heat Controller, Inc.
Holland Engineering, Inc.
Hormel Foods Corp.
Hospitality International
H&R Block
Injun Enterprises
Inline Plastics Corp.
Jones-Zylon Co.
J. R. Clancy, Inc.
Kroeschell Operations, Inc.
Lake City Industries
Lancaster Colony Corp.
Lasertel, Inc.
Lea County Electric Coop.
Letterkraft Printers, Inc.
Liturgical Publications Inc.
Load Rite Trailers, Inc.
Louisiana Rehabilitation Services
L.B. White Company Incorporated
MascoTech Industrial Components
Master Pneumatic – Detroit
Medtronic Inc.
Members Investment Services
Mitsui Chemicals America, Inc.
Northrop Grumman
Northstar Polymer LLC
Operating Engineers Local Union No. 3
Ottens Flavors
Padilla Speer Beardsley
Pal-Tech Inc.
Petersen Industries, Inc.
Prime Graphics
Principal Financial Group
Ready Access
Rich Products Corp.
Rigaku/MSC, Inc.
Scotts Lawn Service
Sentel Corp.
Steris Isomedix Services
St. Mary Galvanizing Co. Inc.
SymCom, Inc.
TechGroup Inc.
The McFarland Institutes
Toolbuilders Laboratories, Inc.
Traverse Precision, Inc.
Tremco, Inc.
Tri-Tec, LLC
Trico Manufacturing Corp.
Trident Computer Corp.
United Forming Inc.
U.S. Central Credit Union
Welch Allyn, Lighting Products Division
Wentworth-Douglass Hospital
Wolf X-Ray Corp.
Simplified Strategic Planning Process Structure

At the broadest level, the Simplified Strategic Planning process is a series of structured meetings in which your team starts by gathering some basic data and facts about your external and internal situation. Then you hypothesize key assumptions about the future. You make sure everyone understands it and agrees with the facts and assumptions. They shape all further discussion about strategy.

You will then identify key issues that affect strategy. From there, you go on to develop your strategy (course and direction). Then you define goals and objectives and get into the questions of:

  • How do we get there?
  • Who will be involved and will they have the time required?
  • How much is it going to cost?
  • When do we arrive?
  • Who is responsible?

 The whole purpose of the Simplified Strategic Planning process is to formulate a winning strategy and to make it happen. If you want to create a beautifully-bound bookend that everyone has and no one uses, you’ll probably spend a lot of time and money. But if you want to create a real, workable plan that gets results, the Simplified Strategic Planning process is for you.

Implementation must be specific because when it is not, it will inevitably fail. The Simplified Strategic Planning process leads to specific implementation of your strategy.

In total, the Simplified Strategic Planning process works out to about seven days of meetings, spread out over twelve weeks or more so that it won’t interfere with your day-to-day business.

100% No Questions Asked, Money-back Guarantee

Whether you’ve been using strategic planning for years or you’re starting from scratch, we guarantee that this workshop will contain the most valuable information you will ever see on strategic planning. If you don’t feel Simplified Strategic Planning is, hands-down, the absolute best system for strategic planning, you will receive a prompt and courteous refund of your workshop fee.

Put this unique, practical, no-nonsense approach to strategic planning to work and achieve a winning strategy for your company. You will also achieve peace of mind – knowing that the future of your company is strong – with each passing day getting closer and closer to your ultimate picture of success.

There is no better time to do it than now.

Meet Your Instructors

America’s Top Experts on Strategy for Mid-Sized Companies

All workshop leaders have extensive innovative hands-on experience in leadership and strategic planning in small to mid-sized companies. All have strong academic degrees and are highly acclaimed presenters. 

They have used their expertise to manage change and growth in hundreds of companies worldwide through successful strategy development and implementation. They will acquaint you with leading edge strategic planning and give you the insight to achieve superior results. You will also receive proven methodology to assure success.

Please contact one of our strategists to discuss a Simplified Strategic Planning in-house workshop for your company.

Robert Bradford

President and CEO

Learn more about Robert

(734) 929-8846

Dana Baldwin

Senior Strategist

Learn more about Dana

(616) 575-3193

Dana Baldwin

Dana brings more than 30 years of business experience to his seminar participants. He has held senior management positions, including Chairman, CEO and COO, in mid-sized companies. He is familiar with all functional areas, having also served in sales, sales management, production, and engineering. He has a Masters of Management from the Kellogg School of Management at Northwestern University. His critical thinking skills have been well developed and honed with more than 10 years experience leading companies through Simplified Strategic Planning.

“Mr. Baldwin is a very likeable fellow, who comes across in an easy to follow manner.”

Greg Tweed, Executive VP & COO, Nortech Systems, Inc

Dana Baldwin has managed two different machine tool companies, coming up through the ranks from a beginning engineer to become Chairman, President and CEO of one company. He then joined a startup company that had purchased a product line from his original company. He was instrumental in establishing the new firm as a leader in the market place. Dana actively leads strategic planning in dozens of companies in a wide variety of industries with consistently good results. Clients include regional telephone companies, a chemical recycler, a logistics company, a multi-national institutional furniture company, a multi-division plastics company, a multi-national industrial pump company and a community college.

Recent articles by Dana include: “Dealing with a Low Cost Competitor”, “The Strategy of Succession Planning” and Addressing the Challenge of China’s Labor Cost Advantages.

Dana has a BS-IE form the University of Michigan, and a Master of Management from the Kellogg Graduate School of Management at Northwestern University.

A very effective presenter, Dana brings a unique combination of theoretical and practical knowledge as well as humorous insight to his programs. Dana leaves his seminar attendees with practical, “how-to” steps that they can apply to facilitate their learning.                                                                                                             

 Send Dana an email NOW at baldwin@cssp.com for a call to schedule your $1,000 in-house workshop.

David Hagman, President & CEO
Vista International Packaging

Robert Bradford

Robert Bradford is the keenly creative and insightful CEO of the Center for Simplified Strategic Planning and co-author of of the Simplified Strategic Planning Manual and the best-seller Simplified Strategic Planning — A No-Nonsense Guide for Busy People Who Want Results Fast! and three other strategy books.

Robert actively leads strategic planning worldwide in dozens of companies (of all sizes) in a wide variety of industries with amazing results. Since 2001, Robert’s corporate clients have increased their NET PROFITS by over $50 BILLION. In over 2000 strategic planning sessions, Robert has assisted many clients ranging from insurance companies to auto parts manufacturers and environmental services firms.  His real-world experience and ivy-league MBA enable Robert to bring real nuts-and-bolts strategic thinking into everything he does.  A master trainer, Robert has spent the last thirty years converting management theory into real-life applications. Most clients engage Robert Bradford again and again to learn from his ever-growing experience in strategy that works today.

A Graduate of Princeton University, with a A.B in Military History, Robert holds an MBA degree from the Amos Tuck School of Business Administration and has completed Post-graduate work at the London Business School.                                                                                                                                                         

Send Robert an email NOW at rbradford@cssp.com for a call to schedule your $1,000 in-house workshop.

Robert Bradford
presentation sample

Strategic Planning – Setting and Reaching Your Goals

Strategic Planning – Setting and Reaching Your Goals

Are you ready for a streamlined, structured approach to strategy and execution that has delivered billions of dollars of profit increases for companies of all sized in all industries?

As Home Depot says, “You can do it. We can help.”

Each Participant Will Receive...
  • The Simplified Strategic Planning Manual. Complete with comprehensive instructions, illustrated worksheets, and worksheet templates, this invaluable guide will be a trusted reference that you’ll use again and again when you begin implementing Simplified Strategic Planning.
  • The best selling book, Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast!
  • 1-Year Access to the CSSP Support Hotline. Your instructor will answer the questions that pop up after the workshop… once you begin implementing Simplified Strategic Planning.
  • Lifetime Subscription to Course and Direction. This bi-monthly electronic newsletter delivers cutting-edge insights and helpful tips for keeping your strategic planning on course.