Strategic Planning Consultants

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"Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Or even worse, it can lead to a strategic disaster." Avoid all of this with Simplified Strategic Planning^TM.

Since 1981 the Center for Simplified Strategic Planning has provided client organizations the tools and leadership required to obtain superior strategic results. We are a consulting firm with a strict focus on strategic planning services for the small to mid-sized organization. We literally wrote the book on strategic planning for the small to mid-sized company.

This focus allows us to understand intimately the special needs, resources and capabilities of this type of organization -- be it a stand-alone enterprise or a subsidiary. We have positioned our organization to understand the unique challenges typically faced by our clients in installing systems and practices necessary to support the organization's future success. Our professional staff has many years of hands-on experience in leadership and strategic planning in small to mid-sized organizations. They have used their skills to lead thousands of companies nationwide through both successful strategy planning and successful strategy implementation. Here are four points that differentiate us in the marketplace:

We ensure that your strategic plan is turned into action with clear plans, accountability resource allocation and control.
Our process has been refined over our 30 years of experience and has been used by thousands of organizations.
Our professionals not only have superb academic credentials, but hands on experience in senior executive positions.
Our focus is solely on strategic planning, it is all we do and we are good at it.

Our work with clients is built around our proprietary planning process: Simplified Strategic Planning. It is a streamlined, hands-on methodology designed to ensure that course and direction are well thought out, and that the limited resources of the organization are sharply focused in support of that course and direction.

We do not tell you the solution to your problem or the prescribed strategy for your organization. We stimulate good strategic thinking and lead your team along a logical path that will allow you to discover and communicate your unique vision of the future and to take the steps necessary to turn that vision into realty. It is the unique combination of our process expertise combined with your team's knowledge that will produce a strategy which will set you apart from your peers.

Our People - click on photo or name for bio and contact information


Robert Bradford President and CEO Ann Arbor, MI	Denise Harrison EVP & COO Wilmington, NC

Dana Baldwin Senior Consultant Ada, MI	Tom Ambler Senior Consultant Naperville, IL

Strategists - not facilitators who do strategy

All of our consultants are full time executive strategists at the Center for Simplified Strategic Planning. They have years of executive experience and strategic planning consulting. So you are assured of working with a professional who has extensive hands-on experience at the executive level in leadership and strategic planning. In other words, someone who knows what it is like to walk in your shoes. They have strong academic degrees. They have used their experience to manage change and growth in hundreds of companies nationwide in a wide variety of industries and company sizes - from "mom & pop" to the world's largest corporation. They have an average of over 27 years experience in strategic planning and senior executive management. They stimulate good strategic thinking, challenge subjective thinking, foster collaboration, obtain balanced input, build consensus and develop committment to implementation.

What you should expect when you use competent strategic planners

You will sharply focus your efforts on what is most important to your future success.
You will improve tomorrow's results through efficient and effective strategic management.
You will take control of your destiny by establishing a lean, effective strategy process that fits your business.
You will reach and stretch for higher levels of attainment.
You will deal with rapidly changing developments that will confront your business in the coming years.
You will translate the company vision into personal involvement and alignment for your employees.
You will generate motivation, enthusiasm and commitment.
You will achieve your highest potential.
You will accomplish all of this without interfering with the conduct of your business.

Why you should choose the Center for Simplified Strategic Planning for your strategy consulting firm

Strategic planning consulting is what we do - it is all we do.
We have both a depth and breadth of experience. Indeed, we have codified the strategic planning process.
We have developed a vast library of strategy concepts which is at our command.
We can customize the process to your exact requirements.
We do not tell you the solution to your problems or the prescribed strategy for your company. We lead your team along a logical path that stimulates you to discover and communicate your own unique vision of the future and to take the steps necessary to turn that vision into reality.
All of our consultants are full time strategists.
They have extensive executive level hands-on experience and strong academic degrees.
They have led strategic planning in hundreds of companies nationwide and have a wealth of strategy insights.
They are adept at teambuilding.
They are strategic thinkers who know how to stimulate your strategic thinking.
They ask the right questions.
They know how to bore down to the heart of the issue.
They understand the many strategic management pitfalls and how to avoid them.
They will bring you leading edge strategic planning and proven methodology to assure success.
They are uniquely qualified to help you;

attain a stronger market position
identify and obtain the information you need
identify and measure your key success factors
identify and exploit your unique Strategic Competencies
make valid assumptions
select and develop your best opportunities
protect your company from potential threats
select an appropriate strategic focus
allocate your resources to meet your objectives
align and energize your organization to make it all happen.

Over 1,000 Satisfied Clients

"Simplified Strategic Planning provided us a straightforward process that helped our already successful organization set a much clearer direction for the future."
Ed Engle, Jr., President, Rima Manufacturing Company

"Using Simplified Strategic Planning, VPI tripled sales over 5 years. It has helped us identify opportunities, better understand our markets, and focus our resources to attain the business results we desired...it has contributed in a significant way to VPI achieving our growth and profit objectives."
T. Godfrey Mackenzie, Vice President, Vinyl Plastics, Inc.

"Simplified Strategic Planning provides a logical and timeless framework for analyzing our industry, our company's place in it, and the goals we need to meet in order to achieve our strategic objectives. Using this process for three years, we have doubled our sales volume and have also doubled our operating profit percentages."
G. Alex Bernhardt, Sr., Chairman and CEO, Bernhardt Furniture Company

"The Simplified Strategic Planning process...provides a solid theoretical approach that is applied in a very 'real world' down-to-earth manner. The program does an excellent job of providing a defined framework for the planning process without turning it into a mechanistic 'fill out the form' exercise. The framework helped us make sure that we were identifying and analyzing the key issues; it did not do our thinking for us. Finally, I felt the emphasis on the development of specific objectives and action plans are the keys to ensuring that strategic planning isn't just an interesting annual exercise that subsequently collects dust on a bookshelf. I know the strategic plan we produced will make a major difference in the performance of our business."
Roger A Carolin, President and CEO, CFM Technologies, Inc.

"What we accomplished...was unprecedented in our company's history...we have defined a consensus among the top management as to what kind of a company we will be for the next five years.

Establishing this shared vision and the means to achieve it would not have been possible without strategic planning. This process is extremely well organized and compelling while allowing the special human attributes of our organization to flourish."
Harris C. Footer, President and CEO, Easy Day Manufacturing Company

"Simplified Strategic Planning provides a framework for creating direction in a manner that moves away from guesswork and toward intelligent selection. The end result: a destination of choice, not chance."
Jack Lowe, Jr., Chief Executive Officer, TD Industries
#2 of Fortune 100 Best Companies to Work for in America

"Our company is just completing its 2nd cycle of Simplified Strategic Planning. We are expanding the process to additional divisions for the 3rd cycle."
Scott Christensen, Project Manager, Hormel Foods

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