by Robert Bradford | May 8, 2019 | Strategic Planning
One of the benefits of doing a huge number of strategic plans is that we get to see lots of variations. I started my work in strategic planning with a suspicion that I knew the right number of market segments to analyze. Actually developing a plan with more – or...
by Robert Bradford | May 3, 2019 | Strategic Planning
An unfortunately frequent request I get is to do the entire strategic planning process in one day. While this looks like an efficient way to do things, there are three pitfalls I’d rather see you avoid. Expecting to have all the information you need to create good...
by Robert Bradford | Apr 15, 2019 | Strategic Planning, Strategic Thinking
One of the big issues we run into in strategic planning is the overwhelming pressure to maximize profits. I’m not saying profit is a bad thing. Profit is, after all, what attracts investors and often, good management. In our society, it’s accepted that the primary...
by Dana Baldwin | Apr 4, 2019 | Strategic Planning
Many companies could do better strategic planning. Often, the process consists of a group of staff people going off to a resort or someone’s cabin in the woods for a weekend to hash out what they conceive is a strategic plan. All too often, though, this exercise is...
by Robert Bradford | Mar 29, 2019 | Strategic Planning
One of the key concepts in successful strategic planning is your organization’s strategic competency. Simply put, a competency is a set of skills, processes and knowledge which are used to create value for your customers. We often use the term “know-how” to sum this...
by Robert Bradford | Mar 26, 2019 | Strategic Planning
Previously, I discussed the dubious reasons why some want to write the mission statement earlier in the strategic planning process. To read my previous article, click here. Today, I’d like to discuss the positive reasons why it makes sense to write the mission...
