Changing the Way the World Thinks about Strategy

Elements of Innovation (pdf)


Click for paperback version

How to Achieve Innovation in Mid-Sized and Smaller Companies

By J. Peter Duncan (editor) with Thomas E. Ambler, M. Dana Baldwin, Robert W. Bradford, and Denise A. Harrison

While creativity is essential to innovation, it is not the whole story. Many creative ideas have failed to produce innovation because the company did not have in place a process to capture and develop these ideas into something that brought the idea to fruition in the market. Thus, you will find these articles address both how to generate the creative spark that is the seed of innovation, as well as the process of innovation that is the tree that grows from the seed.



Center for Simplified Strategic Planning has prepared a new book about how to handle the issues of innovation. This is the perfect book for you if you want to:

  1. Increase the “innovation quotient” of you management team
  2. Stimulate creative thinking
  3. Create a company culture that fosters innovation
  4. Get more employees searching for new ways to create value
  5. Get a measurable return on you innovation investment
  6. Inject innovation in to your strategic planning
  7. Establish an ongoing process for commercializing ideas

This book has eight chapters packed with powerful innovation insights:

  • Put Your Self Out of Business
  • Creating an Environment for Innovation
  • Innovation- Where to Look for It
  • The Easy Way to Innovate Is- the Hard Way
  • Integrating Innovation with Your Strategy Process
  • Innovative Measures

Put Your Self Out of Business

The best way to keep yourself in business is to try to put yourself out of business. We need to continually change and evolve if we are to survive. Static barriers don’t keep out the barbarians who want our business. Winners embrace change and create moving barriers that keep their rivals off balance. True barriers to entry are created not by one thing, but by the RATE at which you innovate and keep your competitors struggling to catch up.

Creating an Environment for Innovation

Once your company has made a conscious decision to encourage innovation, where and how should you start? How do you encourage people in every part of the company to innovate? A good environment for innovation requires six key elements.

Innovation – Where to Look for It

It is difficult to think “outside the box,” especially in challenging times when it seems you are running as hard and fast as possible just to keep up. But finding successful innovation often is the key to getting off the treadmill. Here are the four places to look for innovation opportunities.

The Easy Way to Innovate Is – the Hard Way

If your innovation is a compelling one that creates real, preferred value for the customer, it will almost inevitably be copied by competitors. The only place this is unlikely to occur is when your competitors – for whatever reason – do not copy your valuable idea. There are a number of ways in which your selection of innovation opportunities can discourage copying.

Integrating Innovation with Your Strategy Process

Fostering innovation in a company is a delicate balancing act. On one hand innovation needs free-wheeling creativity to spawn ideas, but it also needs a structure and discipline to bring the creative concepts to fruition. Too much creativity and you get lots of ideas but no results. Too much structure and you may never get an idea worth pursuing.

Innovative Measures

Properly used metrics can be great motivators for innovation just as they are elsewhere. So if innovation is a strategic necessity for you survival or competitive advantage, you need every good tool you can lay your hands on. “Innovative Measure” are among the best.


The best part about this offer is that you don’t have to take our word for it – read the book, and if you are not 100% delighted with the insights it delivers, we will refund 100% of the purchase price.

Additional information








There are no reviews yet.

Be the first to review “Elements of Innovation (pdf)”

Your email address will not be published. Required fields are marked *