Changing the Way the World Thinks about Strategy

Strategic Plan vs. Business Plan: What are the differences? Do you need both? Why do both?

Complimentary archived webinar from October 15, 2013

Webinar Presenter

Dana Baldwin

Dana Baldwin

Dana brings more than 30 years of business experience to his seminar participants. He has held senior management positions, including Chairman, CEO and COO, in mid-sized companies. He is familiar with all functional areas, having also served in sales, sales management, production, and engineering. He has a Masters of Management from the Kellogg School of Management at Northwestern University. His critical thinking skills have been well developed and honed with more than 15 years of experience leading companies through Simplified Strategic Planning.

Strategic Plan vs. Business Plan: What are the differences? Do you need both? Why do both?

Learn the basics of these key analyses in this informative, interactive 45 minute webinar.

Everywhere you turn, some business expert tells you to look at your business in some different way. Some suggest that a written business plan is the key to success. Many others strongly suggest a formal strategic plan is the better way to go. What are the attributes of each type of plan and why should, or shouldn’t, you do each? How is each used in the formation and growth of a business? Sign up for this informative and enlightening webinar for responses to each approach, and let this help you decide how to proceed with what your business needs.

Dana Baldwin is an experienced Strategic Planner and has written numerous articles on the processes and effects of Business Planning and its place within Strategic Planning. Attendees will be presented with real world processes and examples to help understanding of how each kind of planning might be used in your company.

Invest a few minutes in this program and learn how to include the appropriate kind of planning for the benefit of both your company and your people.


  • Explore the benefits and pitfalls of Business Plans
  • Learn the benefits and pitfalls of Strategic Planning
  • Learn what kind of planning you should be doing every year for your business

Register to view the archived webinar and receive a free copy of the book, Alignment for Implementation.

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