by Dana Baldwin | Jul 1, 2026 | Strategic Planning
by M. Dana Baldwin, Senior Consultant Are you meeting your customer where your customer is looking? Customers are changing the way they look for goods and services. Yes, the traditional way of selling still is important and necessary for most business to business...
by Dana Baldwin | Jun 30, 2026 | Strategic Planning
by M. Dana Baldwin, Senior Consultant Good strategic planning should lead a company to growth, increasing profitability and growing market share over time. But what happens when a company refuses or neglects to listen to and understand what is happening in the...
by Dana Baldwin | Jun 30, 2026 | Strategic Planning
By M. Dana Baldwin, Senior Consultant Once you have completed your strategic planning for the upcoming year, how often should you go back and look at it to determine that the plan is still valid; heading you in the right direction and staying on the course you have...
by Dana Baldwin | Jun 30, 2026 | Strategic Planning
by M. Dana Baldwin What does it take to be today’s winning competitor? The winner must have a competitive advantage—right? Real winners aren’t satisfied with a competitive advantage that may be just a flash in the pan, they want a sustainable, strategic advantage...
by Dana Baldwin | Jun 30, 2026 | Strategic Planning
by M. Dana Baldwin, Senior Consultant In your strategic analysis of your customers’ buying behavior, have you noticed that most of the time there are three major areas that come into play? First: Brand. The elements of your brand that impact your customers’ buying...
