Changing the Way the World Thinks about Strategy

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Know What is Going to Kill or Transform Your Industry – Part I

By Robert W. Bradford, President/CEO As a rule, people don’t like to change.  People do change, however, and this happens for three basic reasons: Changing behavior can eliminate a major source of pain An example of this is the mass migration of airline ticket purchases to the internet in the 1980s and 1990s.  Two sources of […]

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Flavors of Profit

Profit, many would say, is profit.  But in reality, profit comes from several different sources, and the type of profit you are getting in your business can be very important in thinking about your strategy.  Profit that comes from a temporary or threatened situation, for example, should be treated quite differently from profit that comes […]

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