Changing the Way the World Thinks about Strategy

Strengths and Weaknesses: Get rid of your laundry lists and learn how to get your team focused on the key issues.

Complimentary archived webinar from May 14, 2013

Webinar Presenter

Dana Baldwin

Dana brings more than 30 years of business experience to his seminar participants. He has held senior management positions, including Chairman, CEO and COO, in mid-sized companies. He is familiar with all functional areas, having also served in sales, sales management, production, and engineering.

Dana has a Masters of Management from the Kellogg School of Management at Northwestern University. His critical thinking skills have been well developed and honed with over 15 years’ experience leading companies through Simplified Strategic Planning.

Dana Baldwin has managed two different machine tool companies, coming up through the ranks from a beginning engineer to become Chairman, President and CEO of one company. He then joined a startup company that had purchased a product line from his original company. He was instrumental in establishing the new firm as a leader in the market place. Dana actively leads strategic planning in dozens of companies in a wide variety of industries.

Every company evaluates their strengths and weaknesses, but how do you focus on the key issues that impact your strategy? A key part of strategic planning is to determine what these characteristics are, so we can use this information in formulating objectives and strategies. We want to determine our strengths so we may utilize them in carrying out our strategies. We also need to know our weaknesses, so we may select the ones we need to work to reduce their impacts, or so we may simply acknowledge that they are there and to go around them to carry out our strategies and tactics. This webinar will help companies understand why it is important to do an effective job in analyzing strengths and weaknesses as a basic part of strategic planning.


  • Move away from the usual laundry lists developed in most strategic planning exercises and use a process that will allow you to focus on the characteristics that are most important
  • Know what to watch for while analyzing Strengths and Weaknesses
  • Analyze strengths and weaknesses to gain the benefits and avoid the pitfalls which sometimes occur during strategic planning retreats
  • Use the analysis as input for your strategic plan.

Register to view the archived webinar and receive a free copy of the book, Alignment for Implementation.

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