by Robert Bradford | Mar 13, 2019 | Strategic Planning
Some people are confused by the intentional delay of considering the mission statement to the second meeting. The arguments against doing the mission statement later fall into three categories: It’s the most important thing in strategic planning Everything else will...
by Robert Bradford | Mar 1, 2019 | Strategic Planning
I have some clients that do their strategic planning irregularly. They will plan annually for a couple of years, and then take a break for a year or two. While sometimes skipping a cycle makes sense, doing strategic planning routinely every year is tremendously...
by Robert Bradford | Feb 15, 2019 | Competitive Strategy
We all know that successful differentiation is the key to higher profits. Unless you offer something that a competitor doesn’t offer, you will almost always get sucked into a game of “who can charge the lowest price”. Unfortunately a lot of competitors know...
by Robert Bradford | Feb 8, 2019 | Strategic Planning
Many executives face the prospect of strategic planning with a certain amount of dread. Some of this may be the result of poorly designed processes that make strategy meetings dull and useless, but some comes from the anxiety we feel when we consider an uncertain...
by Robert Bradford | Feb 1, 2019 | Competitive Strategy
Every so often, we encounter markets that are going through competitor consolidation. Usually, this happens when someone convinces investors that the profitability of several players will be higher if they were one. This approach usually leads to mixed results for...
