by Robert Bradford | Oct 2, 2026 | Strategic Planning
This is my fifth post on bad strategic objectives. In my first post, I discussed a test to tell whether an objective you set for your organization is truly strategic. By now, I’ve also highlighted four common types of non-strategic objectives, the incremental...
by Robert Bradford | Sep 18, 2026 | Strategic Planning
This is my fourth post on bad strategic objectives. In my first post, I discussed a test to tell whether an objective you set for your organization is truly strategic. By now, I’ve also highlighted three common types of non-strategic objectives, the incremental...
by Robert Bradford | Sep 18, 2026 | Strategic Planning
By Robert W. Bradford, President and CEO In my first post on strategic objectives, I discussed a simple test to tell whether an objective you set for your organization is truly strategic. I’ve also highlighted two common types of non-strategic objectives, the...
by Robert Bradford | Aug 21, 2026 | Strategic Planning
By Robert W. Bradford, President and CEO Recently, I discussed a simple test to tell whether an objective you set for your organization is truly strategic, and highlighted a common type of non-strategic objective, the incremental objective. Today, I’d like to cover a...
by Robert Bradford | Aug 14, 2026 | Strategic Planning
One of the issues that comes up in the second session of the Simplified Strategic Planning process is whether your objectives are “strategic enough”. Strictly speaking, objectives are only strategic if they have a significant impact on what you sell, how you sell it,...
