Are Your Objectives Really Strategic?

by | Aug 14, 2026 | Strategic Planning

One of the issues that comes up in the second session of the Simplified Strategic Planning process is whether your objectives are “strategic enough”.  Strictly speaking, objectives are only strategic if they have a significant impact on what you sell, how you sell it,...

Sit still or move forward?

by | Jul 31, 2026 | Uncategorized

Conventional wisdom has it that sitting still is a strategic disaster – especially in high tech, but also in more mundane industries. As with many chestnuts I hear in strategic planning meetings, this one is both true and false. It’s true because the world will...

What Level is your Strategic Thinking?

by | Jul 31, 2026 | Strategic Thinking

I’ve been doing a lot of thinking about strategic thinking this month.  One of the things that vex me is when people overuse the term “strategic”, as if it is a magic wand that will make something – such as social media marketing – more valuable.  While there IS such...

Back to Basics in Strategic Planning

by | Jul 10, 2026 | Strategic Planning

By Robert W. Bradford Strategic planning is the process of setting an organization’s course to optimize its future results.  We define anything that revolves around one of three questions as strategic: What do we do? For whom do we do it? How do we beat or avoid...