by Denise Harrison | Jul 17, 2026 | Uncategorized
Old News The ability to take a CAD drawing and create a physical prototype using 3-D printing was breakthrough technology 20 years ago. Now most design engineers use this capability to speed the new product development process quickly moving from concept models to...
by Denise Harrison | Jul 10, 2026 | Competitive Strategy
Visiting Brazil I came across an example of how a company can create a competitive advantage by focusing on a relatively unattractive market niche. Embraer is now the third largest aircraft manufacturer in the world – much of its success results from its...
by Denise Harrison | Jul 3, 2026 | Uncategorized
By Denise Harrison, Executive Vice President & COO “As part of Caterpillar’s strategy the company has identified the mining industry and improved support of its customers as one of Caterpillar’s key imperatives.” (Press release, 11/10/11) What trends did...
by Denise Harrison | Jul 1, 2026 | Strategic Planning
By Denise Harrison, Executive Vice President & CO For many years Sony dominated the consumer electronics scene: from its ground-breaking Sony Walkman to its Trinitron TVs, Sony innovations in the consumer electronics space were unparalleled. Now Sony is losing...
by Denise Harrison | Jul 1, 2026 | Strategic Planning
By Denise Harrison, Executive Vice President & COO That won’t work! We’ve tried that before! The idea is then rejected without consideration. Yes, sometimes you should learn from history, but what if something has changed and history no longer reflects the...
