by Denise Harrison | Jun 30, 2026 | Competitive Strategy
by Denise Harrison Early in the PC era Apple was clearly a leader in innovation. But in 1996 Apple lost over $800 million dollars. Apple was originally known for breakthrough ideas for personal computers, but others were more profitable and had significantly more...
by Denise Harrison | Jun 30, 2026 | Strategic Planning
by Denise Harrison, Executive Vice President and COO Strategic Planning ExpertIn 2000, people were ready to sound the final bell for Xerox Corporation. Financially troubled, mired in shrinking market segments, the future of Xerox was bleak. Xerox had to reposition...
by Denise Harrison | Jun 30, 2026 | Strategic Thinking
By Denise Harrison, Executive Vice President and COO The location and severity of any specific natural disaster are difficult to predict – so you need to prepare for a disruption in your supply chain, given that a natural disaster could impact your business at some...
by Denise Harrison | Jun 30, 2026 | Strategic Planning
by Denise Harrison, Executive Vice President & COO Strategic Planning ExpertIn 1996 Apple lost $816 million, but in 1997 they launched an initiative that was to transform how people bought, sold and listened to music. There was no clear path for how this would...
by Denise Harrison | Jun 30, 2026 | Strategic Planning
By Denise Harrison, Executive Vice President & COO Strategic Planning ExpertCustomer Concentration and Market Segment Analysis Customer concentration is a key characteristic to consider when thinking about market segmentation, it is important to understand the...
