by Denise Harrison | Jun 30, 2026 | Strategic Planning
By Denise Harrison, Executive Vice President & COO Strategic Planning ExpertCustomer Concentration and Market Segment Analysis Customer concentration is a key characteristic to consider when thinking about market segmentation, it is important to understand the...
by Denise Harrison | Jun 30, 2026 | Strategic Planning
By Denise Harrison, EVP Coca Cola, known for its marketing prowess, does not always get it right. Yes, everyone knows about the Coke Classic/New Coke mistake, but what about its entry into the health conscious and environmental space? What Went Right Growth goals are...
by Denise Harrison | Jun 29, 2026 | Strategic Planning
By Denise Harrison, Executive Vice President and COO Recently I worked with a company that had several missteps in executing their strategy – what went wrong? This team has an excellent execution record; however, even with a history of past successes the team...
by Denise Harrison | Jun 29, 2026 | Strategic Planning
By Denise Harrison, EVP Try, Try Again Yum Brands did not get it right at first, they had several aborted attempts; first in Hong Kong and then in Taiwan. But rather than simply giving up, they asked what would we do differently if we were to do this again? Here...
by Denise Harrison | Jun 29, 2026 | Strategic Planning, Strategy Implementation
By Denise Harrison, Vice President Is your team honest with itself when discussing progress of your action plans? Or is your team convincing itself that things are really on-track when they aren’t even close? Recently I have come across a number of cases where teams...
