by Robert Bradford | Nov 9, 2022 | Strategy Implementation
This is one of the toughest questions to answer for most people who do strategic planning. The average company that does strategic planning typically achieves only 30% of their objectives. Since your strategic objectives represent the highest priority initiatives in...
by Robert Bradford | Jun 9, 2021 | Strategic Planning
Robert Bradford will be presenting Simplified Strategic Planning in a series of six online presentations starting on June 17. You may participate live, and we will send video of each session to all subscribers. Each session is two hours long and will cover the...
by Robert Bradford | Jun 2, 2021 | Competitive Strategy
It can be difficult to compete with larger companies. To many, they seem to have all the advantages and no disadvantages. There are several reasons why larger competitors make tough competitors. This week, we’ll examine the advantages and disadvantages of the...
by Robert Bradford | Feb 26, 2021 | Competitive Strategy
If you have attended the Simplified Strategic Planning seminar or read the book, you are probably already familiar with the concepts of specialty and commodity customers. Simply put, specialty customers are those who perceive premium value in a product or service and...
by Robert Bradford | Nov 28, 2020 | Strategic Thinking
If you’re familiar with Google, you may have heard of the 20% rule they’ve followed since their early days as a startup. The simple rule says that every key employee needs to spend 20% of their time on projects that have no immediately visible payback for the...