by Robert Bradford | Feb 11, 2020 | Competitive Strategy
The best defense is sometimes a good offense. One of the most successful strategies I’ve used with clients is to stop worrying about disruption as a threat. Instead, become the company that is disrupting your industry. In some cases, this is easier said than done. ...
by Robert Bradford | Feb 7, 2020 | Competitive Strategy
Market disruption happens in just about every industry, no matter how mature it is. How is it that some players seem to shrug off or even thrive through disruption, while others are ruined? One of the keys to a successful response to disruption is strategic...
by Robert Bradford | Jan 31, 2020 | Competitive Strategy
Disruption strategy – What to do when you see disruption coming. In my last two articles, I discussed types of disruption and how to anticipate disruption in your industry. In this article, we’ll take a look at what steps you can take when you see disruption...
by Robert Bradford | Jan 24, 2020 | Competitive Strategy
The past two decades have seen market disruption spreading in ripples through almost every industry. In some, market disruption has been the new normal – and in others, a hope that disruption will pass persists. Whatever the past or current state of your industry...
by Robert Bradford | Jan 17, 2020 | Competitive Strategy
Market disruption is a catchy phrase that describes changes which redefine many elements of competition in markets. These changes sometime even eliminate markets altogether. One of the examples from the past few decades is when online travel websites displaced travel...