by Robert Bradford | Jan 3, 2020 | Competitive Strategy
One of the incredibly interesting things about humans is our ability to make up stories. Many of the hallmarks of civilization are really no more than this. Government, the economy and money are all based on stories we have made up – and agreed to – over time. A...
by Robert Bradford | Dec 20, 2019 | Competitive Strategy
Over the years, I’ve seen companies amplify their success by focusing on a clearly specialty or clearly commodity strategy. In simple terms, a commodity strategy involves targeting customers whose primary decision making factor is price. The specialty strategy...
by Robert Bradford | Dec 13, 2019 | Competitive Strategy
Digital marketing strategy – the hybrid strategy is one of the most powerful. In the past few articles, I’ve written about how brick and mortar companies can handle digital competition, and vice versa. One of the most powerful strategies in each of these...
by Robert Bradford | Nov 29, 2019 | Competitive Strategy
In my last article, I discussed ways that brick and mortar businesses can compete with hyper efficient online counterparts. Today, we flip that thinking on its head and look at ways digital businesses can compete with brick and mortar. Many online businesses don’t...
by Robert Bradford | Nov 22, 2019 | Competitive Strategy
Many believe that brick and mortar retail shops cannot compete with hyper efficient online retailing with rapid delivery. Although efficient online competition does make it harder to be profitable, brick and mortar stores can compete successfully. One reason this...
