Chaos and Strategy

By Robert W. Bradford, President and CEO One of the underlying – and very human – desires most people bring to strategic planning is the desire to put things in order.  This is useful and desirable, but this desire often runs headlong into a messy fact about the real...

The Volume Trap

By Robert W. Bradford, President & CEO Over the years, I’ve encountered dozens of companies that seem to be caught in a trap of their own making.  It’s the result of doing whatever it takes to satisfy customers that, in the end, will buy from the supplier who...